Salada Foods Jamaica Limited, in partnership with Running Events Jamaica Limited, will launch Jamaica’s first road race loyalty card, aptly titled ‘Rise Up and Run’.

The loyalty card, the first of this magnitude for Salada, is designed to encourage Jamaicans to rise up, run for the fun, and donate to the cause, announced Salada at the Everyone’s A Winner/Running Events 5K & 10K Launch on Tuesday at Jamaica Society for the Blind.

“At Salada our mantra is simple, we rise up and support Jamaica,” declared Tamii Brown, corporate and commercial affairs manager at Salada Foods Jamaica.

“Each of these races is aligned with a cause geared towards alleviating challenges confronted by many Jamaicans. More importantly, these races provide a no-hurdles entry for each Jamaican to give back to the betterment of our country. So to further bolster that spirit of charity, we developed this loyalty card to further give back to our road-racing nation-builders.”

Salada Foods Jamaica Limited will work closely with the Running Events organisers to provide full-service hot beverage stations at selected races on the 2019 Road Running Calendar.

According to Managing Director of Running Events Jamaica, Alfred “Frano” Francis, it is through collaboration and shared vision that positive change occurs.

“Road races are growing in popularity in Jamaica,” said Francis, “and we make sure that there is a sincerity of purpose in all races with which we become associated. However, we cannot do it alone; there are sponsors, participants, our team, volunteers, government, entertainers, beneficiaries, media and a lot of other parties that make it all possible. So we are happy to have another visionary and partner step up for the cause.

“This partnership with Salada Foods will enrich the overall experience of our patrons and will encourage more patrons to come out in their numbers to support these worthy causes.”

Following the launch at the Everyone’s a Winner 5K &10K race on April 14, 2019 at the Hope Botanical Gardens, the Rise Up & Run loyalty cards will be made available at the Jamaica Mountain Peak hot beverage station. Registered patrons of selected race events will be able to visit the Jamaica Mountain Peak hot beverage station, enjoy a complimentary cup of coffee and/or tea, and receive one stamp on their Rise Up & Run card.

After only three stamps plus provision of proof of purchase of one Jamaica Mountain Peak product at any outlet islandwide, each registered patron will be able to reap additional rewards. Patrons will receive a bag of goodies including the iconic Jamaica Mountain Peak yellow mug, a limited edition T-Shirt, coffee, tea, and full entry to the 2019 Reggae Marathon while stocks last.

The 2019 Road Running Calendar is available on the Running Events Jamaica website at www.runningeventsja.com. Interested persons can follow this website as well as Jamaica Moutnain Peak Facebook and Instagram platforms @myjamaicamountainpeak for more details on how to rise up, run for the fun, and donate to the cause.