Jahvillani is a country boy and a proud one. Born and raised in Ocho Rios, he is not afraid to talk about his rural roots and express it in his music.

In fact, the singjay credits that authenticity for the rise of artistes from rural Jamaica in recent years. St Thomas-based deejays Hot Frass and Chronic Law, Montego Bay’s Shane E, Rygin King, Squash, and Teejay, have all enjoyed considerable success in the past 18 months.

“The country artistes, a we a dweet now. We a bring di raw chatting an’ it sound real. When people hear it, dem feel it more,” Jahvillani told the Jamaica Observer’s Splash. “The new era tek over an’ a captivate di people more.”

Jahvillani has one of the hottest songs in Jamaica with Wileside Government. It has racked up over five million views on YouTube and is currently riding local charts. Some of his other songs, such as Clarks Pon Foot, Nuh Reason, and W eh Dem Ago Do, are also hot in the streets.

His hectic recording regimen has paid off, as Jahvillani is booked for Reggae Sumfest in July. He also has dates lined-up for the United Kingdom and Canada this summer.

Music was something Jahvillani (real name Dujon Mario Edwards) always aspired to do professionally, even though he graduated from Ocho Rios High School with seven passes at CSEC level.

“Wi born with music. It’s a given talent that we have an’ from as long as I can remember, I have been doing music,” he shared.

His first song, Badda Dan Dem, was released six years ago. It was produced by Y G F Records, a St Ann label for which he continues to record.

“The first time I heard my song on the radio, up to now I feel like it’s the greatest feeling ever. I always wanted to hear my song on the radio an’ when I heard it, it was a joy. It was like a big accomplishment for me,” said Jahvillani.

After finishing high school, Jahvillani decided to pursue a career in music. He recalls travelling tirelessly between Ocho Rios and Montego Bay to make the right connections.

“The journey was a hectic one. I didn’t give up even though I faced obstacles. You have a whole heap of artiste with talent trying to buss same way. But, you have to try an’ be different in the music if you want to stand out,” he reasoned. “I remember when I was trying to reach where I am right now. I remember when I wasn’t in this position that I am in, and that has been my greatest motivation to continue.”

Hit songs and frequent shows have resulted in a more stable financial life for Jahvillani who lives in Great Pond, a town in St Ann. His life has changed considerably due to his persistence.

“We have more money right now, but the work has gotten very hectic. We cherish life and accept it to the fullest,” he said.