Dancehall

artiste Ding Dong knows how to secure the bag, as Magnum Tonic Wine recently

announced that they were keeping the artiste on as a brand ambassador.

The

partnership between the energetic dancehall artiste and the J Wray and Nephew

manufactured and distributed tonic wine brand began in October 2017.

Since then

it has been a match made in heaven – a sentiment both the artiste and the brand

share.

According to

the brand’s Marketing Manager for the region, Kamal Powell, since first working

with the artiste back in 2017, he immediately knew it was a “perfect

match”.

“We’ve

had a fantastic run with him as our regional brand ambassador. The synergy

between Magnum Tonic Wine and his personal brand is nothing short of a perfect

cohesion, and we are elated and excited to have this partnership continue even

further,” said Powell.

Similarly,

Ding Dong shared that he was elated to be back on as brand ambassador.

“Last

year, I wished for this partnership to continue, so to see it coming into

fruition, I am very happy to be re-signing with Magnum Tonic Wine. Working with

the team is effortless for me. Magnum is an energetic brand, and I deliver the

same every time I step out, on stage or otherwise,” said an ecstatic Ding

Dong.

“It has

been an amazing experience for my team and I, just being able to put our

talents on display right across the Caribbean with Magnum. Magnum is a brand

that connects with me personally and in everything that I do. It’s genuine love

and I couldn’t be happier right now,” he added.

The

corporate and cultural partnership has seen Ding Dong appear in television and

digital media commercials for the brand in several Caribbean territories, as

well as his numerous performances at several Magnum Xplosion concerts.

In addition

to the Caribbean concert tour, Ding Dong has performed in Jamaica for the

brand’s 20th Anniversary celebrations alongside Spice.

Ding Dong

will continue to make appearances on behalf of the brand, and he will be

featured in branded content.