Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • Videos
  • Career & Education
  • Classifieds
  • All Woman
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Design Week
AI needs you
Business
April 19, 2022

AI needs you

Artificial intelligence (AI), as sci-fi as aliens, is now a fundamental part of our daily lives. It is a field that leverages computer systems, statistics, and mathematics to mimic how animals, mainly humans, solve problems and make decisions.

AI can do amazing things — recommend the best movies on Netflix, find precisely what you want on Google, keep you on TikTok for hours, and talk to you so naturally that you think it’s another person. However, for all of AI’s incredible feats, it has a not-so-hidden secret, Bias.

The most prevalent forms of AI rely on data and human experiences to work, meaning any flaws from either of those; human biases, unreasonable assumptions, or incorrect data can sneak into the AI system and impact its decisions.

The impacts are often so ingrained that it’s hard to uncover them unless you’re looking for them. A few notable instances are:

1) An AI-powered image cropping tool that cropped out individuals of colour and the elderly because it was only exposed to young white people and did not know how to handle darker skin tones.

2) A system used to automate the decision of people getting bail vs jail time perpetuated racial biases. Researchers noted that years of racial discrimination skewed the data. You may be saying, “That’s stupid, what kind of mistake was that?” I’ll tell you another secret, AI is obedient and not very smart. AI is excellent at particular tasks and learning rules from data, but if the fuel for the rules is incorrect, it won’t know.

In all those movies where AI takes over the world and tries to eliminate humans, I blame the crazy person that built the AI; that person does not have many friends. But, what can we do to make AI fair for everyone? We ensure that everyone is represented; diversity and representation are the keys.

Diversity is the condition of having or being composed of differing elements; applying this definition to individuals means different races, genders, physical capabilities, cultures, ages, and so on need to be considered and consulted.

As we seek to make life better for all humans, we need the diversity of human intelligence as a blueprint for thinking machines. Jamaica’s own AI company, StarApple, utilises this diversity as a superpower when building AI models, using teams composed of people with diverse backgrounds, experiences and thoughts.

AI’s use in daily activities grow exponentially and impact people from all backgrounds. Yet, the majority of the AI development and funding is concentrated in a few countries and driven by relatively uniform types of people. We can ensure AI is developed with Caribbean people in mind with increased diversity and improved representation. Our value to the rest of the world is more significant innovation and productivity.

Greater innovation

To innovate means introducing changes and new ideas to how something is done or made. Technological evolution is happening at an exponential rate. If outdated practices, beliefs, and principles continue to rule we will come to a screeching halt. On the other hand, with increased diversity and representation, industries are incentivised to listen to all consumers. Diverse teams have varying thought patterns, experiences, and skills at their disposal that will bolster developments in AI and business in general.

Greater productivity

Productivity slows when there is a skills deficit. AI’s development demands different skills unlikely to be found in a single person or region. Even the most straightforward projects require different levels of skill in various areas.

Differences in beliefs, approaches, and ideas don’t have to be fault lines from which conflict emerges, but opportunities for us to expand the AI industry. The Caribbean is the perfect development ground for AI, our diversity per mile and innovation per person are our most significant natural resources. Join me in building a Caribbean AI industry built on diversity and fairness. Stay, Innovative Jamaica.

Adrian Dunkley is president of the Jamaica Technology and Digital Alliance and founder of StarApple AI. Share your feedback to marketing@jtda.org.

{"website":"website"}{"jamaica-observer":"Jamaica Observer"}
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

New Discovery Point-to-Mount Boon pipeline improves water supply for St Ann residents
Latest News, News
New Discovery Point-to-Mount Boon pipeline improves water supply for St Ann residents
September 19, 2026
ST JAMES, Jamaica — Residents of Discovery Point, Mount Boon and neighbouring communities in St Ann now have improved access to water through a new 0....
{"jamaica-observer":"Jamaica Observer"}
Norman Manley book spot in Manning Cup second round
Latest News, Sports
Norman Manley book spot in Manning Cup second round
September 19, 2026
KINGSTON, Jamaica — Norman Manley booked a spot in the second round of the ISSA Manning Cup with a thumping 5-0 win over Kingston Technical High in Zo...
{"jamaica-observer":"Jamaica Observer"}
Police report threats against West Kingston cops after alleged gang leader’s death
Latest News, News
Police report threats against West Kingston cops after alleged gang leader’s death
September 19, 2026
KINGSTON, Jamaica — Members of the One A Way gang in Denham Town, West Kingston, have reportedly issued threats against several cops stationed in the ...
{"jamaica-observer":"Jamaica Observer"}
Jehovah’s Witnesses ease blood policy but maintain ban on whole-blood transfusions
International News, Latest News
Jehovah’s Witnesses ease blood policy but maintain ban on whole-blood transfusions
September 19, 2026
Jehovah’s Witnesses have revised their longstanding policy on the medical use of donated blood, allowing members to receive blood-derived products whi...
{"jamaica-observer":"Jamaica Observer"}
Brotha George remembers Channel One’s glory days after studio demolition
Entertainment, Latest News
Brotha George remembers Channel One’s glory days after studio demolition
BY HOWARD CAMPBELL Observer senior writer 
September 19, 2026
The demolition of Channel One recording studio in Kingston on September 5 revived memories of its glory days in the 1970s and early 1980s. One of the ...
{"jamaica-observer":"Jamaica Observer"}
Residents stage fiery protest after cops kill alleged gang leader
Latest News, News
Residents stage fiery protest after cops kill alleged gang leader
September 19, 2026
KINGSTON, Jamaica — An alleged gang leader was shot and killed during an armed confrontation with police on North Street, Kingston, on Friday night, t...
{"jamaica-observer":"Jamaica Observer"}
Johnson Smith to lead Jamaica’s delegation to 81st Session of the UN General Assembly in New York
Latest News, News
Johnson Smith to lead Jamaica’s delegation to 81st Session of the UN General Assembly in New York
September 19, 2026
KINGSTON, Jamaica — Minister of Foreign Affairs and Foreign Trade, Senator Kamina Johnson Smith, will lead Jamaica’s delegation to the 81st Session of...
{"jamaica-observer":"Jamaica Observer"}
NEPA urges caution as sharks feed on whale carcass in Salt Marsh
Latest News, News
NEPA urges caution as sharks feed on whale carcass in Salt Marsh
September 19, 2026
TRELAWNY, Jamaica — The National Environment and Planning Agency (NEPA) is advising members of the public to exercise caution and avoid entering the w...
{"jamaica-observer":"Jamaica Observer", "breaking-news":"Push Notifications"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct