UK-BASED producer Reece Dry says he is impressed with the work ethic of producer Ainsley “Notnice” Morris, whom he met during a recent tour by Jah Vinci in the United Kingdom.

Morris was part of Jah Vinci’s touring team.

“I grew up listening to songs produced by Notnice…all of the Vybz Kartel and Gaza Empire stuff. He’s a legend in the game and made me want to get into music. I respect his work and his team,” shared Reece Dry.

Record producer Ainsley “NotNice” Morris had perhaps one of his most successful years in music in 2019. He released his Kyng Midas album to critical acclaim and the compilation landed in the top 10 of the Billboard Reggae Chart. He is known for singles such as Kartel’s hit Romping Shop featuring Spice, Last Man Standing, and Cake Soap, and Jah Vinci’s Watch Yuh Friends.

“During their Jah Vinci UK tour last month Kram Medley, who is a manager at Notnice Records, reached out and told me to come along to the show and meet the team. Seeing Notnice work and watching Jah Vinci rock the crowd was definitely a big highlight for me and my journey into dancehall music,” he said.

Dry had high praises for Notnice and his team, with whom he would like to work on future dancehall projects.

“Notnice and his team are pure business and fully focused — and their music has had a positive impact on the UK dancehall music scene,” he said.

Coventry-born producer Reece Dry is co-principal of indie label El Gringo Records, established in 2020. He has worked with Seanizzle Records, Blak Ryno, and recently released Rich Badness featuring Tuggawar and Jah Tee.