Dear Editor,

I write regarding the current Flow advertisement with Wayne Mitchell and Tami Chin Mitchell.

I find the advertisement quite insensitive at this time as it depicts a scene in which the Mitchells are rushing to leave the house with their children but forget their youngest child, a months-old baby. They realise their error just in time, when Tami says: “Wayne, di baby!”

As you are aware, or can recall, a police sergeant forgot his one-year-old daughter in his car, which led to her being found unresponsive at the end of the workday. I can just imagine how this deceased child’s parents, relatives, and friends must feel whenever this Flow advertisement is broadcast. Remember, there is no warning sign or signal which indicates that the advertisement is coming up.

Also, the six-year-old son of one of my co-workers does not find favour with it. “How can someone forget their baby, mommy?” he asks. “I’m sure you wouldn’t forget me.”

Sometimes I wonder if these advertisers think before they release their final product.

Althea L Williams

pinny_pj@hotmail.com