With the Super Bowl LVII set to kick off on Sunday when Philadelphia Eagles take on Kansas City Chiefs, CVM Television, the official licensed broadcaster, says it is ready to provide uninterrupted and prime-time transmission of the highly anticipated showdown.

Another major highlight will be the half-time show featuring nine-time Grammy Award-winner Rihanna.

This is the first time that the Super Bowl will be aired on free-to-air television in Jamaica.

“Bringing Super Bowl LVII to free-to-air television in Jamaica is a huge deal and we are very excited for all Jamaicans to experience this event live with the rest of the world,” said Andrew Brown, head of marketing for VertiCast Media Group, CVM-TV’s parent company.

“We know that Jamaica has a huge NFL (National Football League) fanbase and Sunday’s Super Bowl will be a huge event, especially for them,” he added.

This year’s Super Bowl is expected to be special for many reasons. It is only the fourth time in the last 10 seasons that both number one seeds have made it to the ‘Big Game’, and the first time in history that two black quarterbacks, the Chiefs Patrick Mahomes and the Eagles Jalen Hurts, will face off.

Rihanna’s half-time performance is also set to leave tongues wagging as her fans have waited for several years to see her perform. Rihanna last performed publicly at the Grammy Awards in 2018. Country music star Chris Stapleton is to sing the national anthem, while R&B legend Babyface is to perform America the Beautiful. Jamaican-born actress Sheryl Lee Ralph is also down to perform Lift Every Voice and Sing.

“Everything is in place to ensure that the experience is what fans have come to expect from the event. The lead-up to Super Bowl has been nail-biting and like everyone else, we are excited to see what the Super Bowl will bring. Rihanna also has a huge fan base here in Jamaica, so if there was ever a time to bring the Super Bowl to free-to-air TV, this is it,” Brown said.

CVM TV will be partnering with several sports bars and restaurants across Jamaica to host Super Bowl watch parties for fans looking to enjoy the match in a social and festive atmosphere. These include Janga’s Soundbar and Grill, Kingston Jerk, Usain Bolt’s Tracks and Records, as well as Pier 1 and Coral Cliff, in Montego Bay. CVM Live: Evening Edition will be live at 5:00 pm to accommodate Super Bowl LVII which is set to begin at 6:30 pm.