KINGSTON, Jamaica— Campari has brokered a three-year partnership with Jamaican mas bands Xodus and Yardmas, to host Campari Carnival. This partnership aims to bring an elevated flair, camaraderie and a wholesome experience for revellers from events leading up to carnival and on Carnival Sunday, April 15.

At a media launch held Tuesday afternoon, Mark Telfer, brand manager for Campari spoke about the brand’s support of entertainment in Jamaica.

“We are here to support the advancement of entertainment in Jamaica. In order to demonstrate that, the idea this year is to ensure that Campari enhances the experience that is brought to you throughout the Campari Carnival experience. And as such, Campari will be the King of Carnival,” said Telfer.

He continued, “We are here to celebrate the reunion, the reuniting of Carnival as we know it in Jamaica. The Carnival experience in Jamaica will see what it has never seen before, this year, with three giants coming into the space partnering to deliver a one of a kind experience that has never been witnessed before.”

Andrew Bellamy of Yardmas was just as upbeat about the association.

“You will have a wonderful time on the road with Yardmas and Xodus and combined, we have some surprises for our revellers,” said Bellamy.

Scott Dunn of Xodus gave the partnership the thumbs up.

“I think this is something amazing that Campari has conceptualised and pulled off. We’ve always grown through partnerships, and it plays into our history. It’s good for Jamaica on a whole and the entertainment industry. You can look for more activities outside of Kingston,” said Dunn.