Sara Misir gets Spectrum sponsorship boost
JAMAICA’S Formula Woman driver Sara Misir looks forward to raising the roof on Monday at the Dover Raceway as roofing company Spectrum Systems announced sponsorship for her 2023 motorsports season.
While no figure was immediately available, the sponsorship is said to run into millions of dollars.
Misir was the 2022 Jamaica Race Drivers Club (JRDC) champion in the MP3 & TS1 classes. She will open her season at the JRDC’s Carnival of Speed at Dover Raceway on Easter Monday.
Misir will take on a new challenge as she moves up a class to the MP4 category to face the 2022 champion, veteran Doug “Hollywood” Gore.
Misir looks forward to the challenge: “I dominated the MP3 class last season so I wanted to take on a new challenge this year. The MP4 class has been dominated by ‘the beast’, Doug Gore, but look out for ‘the beauty’ this year,” she quipped.
Meanwhile, CEO of Spectrum Systems Limited Andrew Stanigar says his company is putting its weight behind the driver.
“Spectrum Systems, Jamaica’s number one roofing company, is pleased to sponsor Jamaica’s number one female race car driver. We see how much she has dedicated to the race track in 2022 for Formula Woman, the GT Cup Championships, and in the JRDC series— and we wish her all the best as she takes on the MP4 class,” said Stanigar.
Head of Leep Marketing and Misir’s manager Tanya Lee Perkins said the sponsorship is a welcome boost.
“We are thankful to Spectrum Systems for joining her sponsor pool for 2023. Sponsorships encourage athletic performance and signals that corporate Jamaica is behind our sportswomen and men and believe in their talent and ability to inspire,” she said.
Sara Misir is the RJRGleaner Sports Foundation Motorsports Athlete of the Year in the female category. In 2022 Spectrum Systems also sponsored Jamaica’s all-female shooting team that placed third at the Pan American Handgun Championships.