MARRAKECH, Morocco — The Global Tourism Resilience and Crisis Management Centre (GTRCMC) says it is deeply concerned about the devastating impact of the magnitude 6.8 earthquake on Morocco’s tourism product and its broader implications.

The tragedy, which is the largest seismic event to hit the North African nation in 120 years, has not only claimed over 2,000 lives but has also severely affected the country’s historic and cultural landmarks, many of which are central to its tourism industry.

The destruction of buildings in ancient cities and mountainous villages, many of which were not constructed to withstand such force, poses significant challenges for the tourism sector.

READ: Powerful earthquake kills more than 1,300 in Morocco, damages historic buildings

According to Jamaica’s Tourism Minister, Edmund Bartlett, who’s founder and co-chair of the GTRCMC “This tragedy not only disrupts the lives of the local residents but also has implications for workers in the tourism and linked industries. The safety of tourists, the livelihoods of local communities, and the overall reputation of Morocco as a prime tourist destination are at stake.”

Minister Bartlett, who reached out to the Minister of Tourism for Morocco on Saturday, said the time has come to take tourism resilience seriously and to put in place the necessary resources and systems to assist critical destinations such as Marrakesh in their recovery efforts.

“This is an important element of sustainability,” Bartlett said.

According to Professor Lloyd Waller, GTRCMC’s executive director, “GTRCMC stands ready to support Morocco during this challenging time. We believe that the global tourism community must come together to aid in the recovery process. The resilience of the tourism sector is not just about infrastructure and assets but also about the people who depend on it for their livelihoods and the tourists who seek to experience the rich culture and history of destinations like Morocco.”

Bartlett and Waller are urging global tourism stakeholders to rally behind Morocco and provide the necessary support to ensure the swift recovery of its tourism product. The GTRCMC is committed to working closely with Moroccan authorities, local communities, and international partners to restore the vibrant spirit of Moroccan tourism and ensure the safety and well-being of all involved.

For further information or to offer support, please contact the Global Tourism Resilience and Crisis Management Centre.