Sandals signs sponsorship deal with sprint hurdler Megan Tapper
Sandals Resorts International has inked a major three-year sponsorship deal with Olympian Megan Tapper.
The AC Hotel Kingston, on Friday, hosted the contract-signing ceremony held with Sandals Executive Chairman Adam Stewart, Tapper, members of her family, and some of her closest supporters.
Tapper gained recognition during the 2020 Tokyo Olympics, becoming the first Jamaican female athlete to clinch an Olympic medal in the 100-metre sprint hurdles. However, it wasn’t just her athletic prowess that won hearts, but also her effervescent personality that captivated many Jamaicans, including Stewart.
“I think it is fair to say that Megan is a reflection, through her smile, of what Jamaica’s soul represents. Her achievements on the world stage speak for themselves, but the way she conducts herself, the way she inspires the next generation, the way she brings to life the feeling of Jamaica through her smile and how she acts and carries herself is something that Sandals Resorts International wanted to be associated with. We love superstars, and we love standing on the world stage ourselves. We love boasting about everything Jamaica is and can continue to be, and I saw a reflection of our company in Megan,” Stewart stated, as he welcomed the Olympian to the Sandals family.
He said that Tapper and athletes like herself continue to vividly demonstrate that Jamaica is more than “likkle but tallawah”.
Stewart, who is also executive chairman of the Jamaica Observer, described Jamaican athletics as a password that propels the country’s approximate three million people to the world stage, inspiring the international community to want to visit and experience Jamaica’s rich culture, warm people and breathtaking beauty.
“So when you are running, you’re doing so much more than just crossing the hurdles for yourself and for team Jamaica. You’re actually helping the entire three million people have a strong and bold future,” he conveyed to Tapper.
Stewart also proudly declared that Tapper now has the unwavering and enthusiastic support of Sandals Resorts and its expansive army of devoted Jamaicans and Caribbean nationals globally.
Tapper, visibly moved by Stewart’s sentiments, admitted that she was close to tears and overwhelmed by his extraordinary show of support. She described the sponsorship deal with Sandals as a golden and incredible opportunity, especially as she prepares for the upcoming Summer Olympic Games to be held in Paris, France, this year.
“I am absolutely thrilled to be a part of this partnership with Sandals as I gear up to make my third Olympic team,” a beaming Tapper said. “I can’t wait to soar to new heights and bring the essence of the Caribbean sun and the Sandals smile to every single country that I go to. It’s an incredible opportunity and I am excited to represent such a fantastic brand. I am confident that this will be an unforgettable partnership,” she said.
“This collaboration is an important one because it reiterates that Sandals, though not an apparel brand, supports sport in Jamaica, which, along with tourism, is consistently doing well on the world stage and will obviously continue to do so. I am confident that this partnership will contribute positively towards carrying the brand to new heights,” she added while expressing heartfelt thanks and gratitude to the luxury all-inclusive resort brand.
Over the years, Sandals Resorts International has sponsored sports in Jamaica and the region, including cricket and motorsports. With this latest partnership forged with Tapper, Stewart used the opportunity to graciously recognise other Jamaican brands who support local athletics.
He extended commendation to companies such as Digicel and GraceKennedy and cordially called on corporate Jamaica to continue these types of partnerships.
“When you look at Digicel’s stamp on athletics and their commitment to the sport, I think it’s something that cannot be overlooked without expressing gratitude as a Jamaican and a Caribbean national. All the other companies such as GraceKennedy, that support Jamaican athletics undoubtedly deserve commendation. I just want to encourage those companies that have been around for a long time to continue to support — and the new companies — to hold hands and continue to fight. Jamaica is in a league of its own, do what is right and support Jamaican athletics,” the Sandals boss stated.