Heineken bringing fans closer to the action for UEFA Champions League
Kingston, Jamaica – Heineken on Wednesday hosted football enthusiasts to a viewing party for the Real Madrid-RB Leipzig second-leg UEFA Champions League (UCL) clash.
The event, held at the AC Marriot Hotel, doubled as a launch for the Heineken Hardcore Fan Experience as the brand brought together fans eager to witness the thrill of the UEFA Champions League.
Designed to reward loyal fans, the consumer promotion, running from February 28 to April 20, offers fans the chance to win an all-expense-paid trip to London to witness the UCL finals with Heineken.
To enter, participants simply need to purchase six bottles of Heineken, Heineken 0.0, or Heineken Silver, scan the QR code, or visit the Heineken Jamaica Instagram page and follow the outlined steps.
Davin Ellison, Red Stripe’s Human Resources Service Delivery and Rewards Manager (left), Amoye Pillpotts-Brown, Heineken Brand Manager and Ernie Muir, Red Stripe’s Trade Development Manager, kicking off the Heineken UCL Ultimate Fan Experience with beer vibes.
“We’re thrilled to kick off this year’s UEFA Champions League season with our esteemed fans in Jamaica,” Amoye Phillpotts-Brown, Heineken Brand Manager said in a press release. “Our Heineken Hardcore Fan Experience campaign is a testament to our commitment to giving back to our loyal supporters. We want to bring them closer to the action and create unforgettable moments.”
From the electrifying atmosphere of iconic stadiums to the fierce competition between Europe’s top clubs, the UCL offers an unrivalled spectacle that keeps fans on the edge of their seats. This year Heineken said it wants to give Jamaican fans the opportunity to enjoy that special connection with the league and share in what has become an amazing global phenomenon.
“As a premium brand, we pursue partnerships that can help us create premium experiences for our consumers and brand adorers,” Phillpotts-Brown assured. “The UEFA Champions League provides the perfect opportunity for fans of the sport and those who consume our product to have spectacular experiences. So for us, Heineken and UCL is a winning combination; it has been in the past and will once again deliver world-class experiences for Heineken adorers this season.”
