CVM-TV’s ‘See it Happen’ campaign has received the Jamaica Chamber of Commerce (JCC) Yello Marketing Excellence Award. This accolade, awarded annually, recognises outstanding marketing achievements, highlighting the best in innovation, effectiveness, and execution.

Head of Marketing for CVM-TV, Andrew Brown says the ‘See it Happen’ campaign was designed to engage the network’s audience “in a way that felt personal and impactful.”

Explained Brown: “We wanted to create something that wasn’t just seen but experienced. This award validates our approach and the hard work of our entire team.”

The campaign stood out for its combination of strategic targeting and creative storytelling. The See it Happen Tour showcased the new CVM brand and talents across Jamaica, enhanced by captivating digital and broadcast coverage.

This effort marked the rebranding of CVM-TV, a once dormant free-to-air television station, now revitalised with a dynamic look, feel, logo, and an impressive lineup of original content, a release by the network stated.

New shows such as The Cut, Box Lunch Special, Sunrise Fitness, and a refreshed approach to morning TV with Sunrise on CVM, as well as the prime-time News at 7, contributed to this transformation, the company said, noting that it has leveraged the star power of personalities like Ms Kitty, Tami Chin Mitchell, Wayne Marshall, Kamilah McDonald and Ity Ellis alongside industry favourites like Kerlyn Brown and Dennis Brooks.

The JCC Yello Marketing Excellence Award is highly competitive, recognising campaigns that demonstrate exceptional creativity, strategic execution, and measurable results.
“We are incredibly honoured to receive this award,” Brown said. “It’s a reflection of the innovative spirit and dedication of our team. Winning this award is a milestone that inspires us to continue pushing the boundaries in our future projects.”

According to CVM, since its launch, the See it Happen campaign has significantly boosted the brand’s visibility and engagement metrics. Social media channels saw a notable increase in activity, and feedback has been overwhelmingly positive, the network said.

“One of our primary goals was to connect with our audience on a deeper level,” Brown said. “Seeing the engagement and positive response from our viewers and advertisers has been incredibly rewarding. It’s proof that marketing works.”