The ATL Automotive Group continues to expand its brand offerings as it has been appointed regional master dealer for world-renowned car manufacturer MG.

The announcement was made on Thursday, July 24, 2024.

“Our two-year- long negotiations with MG have culminated in a significant triumph for the ATL Automotive Group. With a century-long legacy of excellence, MG has already demonstrated its remarkable partnership potential,” said Adam Stewart, executive chairman, ATL Automotive Group.

MG will join Audi, Volkswagen, Porsche, Kia, Honda, BMW, MINI, and more recently BYD and Foton under the ATL banner

ATL Automotive Group is currently regional master dealers for BMW, MINI, BYD and Foton. Still, the MG appointment sees an ATL Automotive Group first, regional management in the Dominican Republic, Belize, Haiti, Turks & Caicos, in addition to six other Caribbean territories.

“We’re particularly excited about the Dominican Republic, as it is our first venture into a Spanish-speaking market, and now becomes the largest territory under our responsibility. This presents a major opportunity for us to increase our impact regionally through a host of innovative brand strategies,” said Stewart.

MG’s vehicles are designed in Marylebone, London, and manufactured in state-of-the-art factories worldwide. Their current model line-up includes a variety of SUVs, sedans and hatchbacks.

The brand’s diverse range of gas, electric, and hybrid vehicles caters to a broad spectrum of customers, from first-time buyers to senior executives.

MG is renowned for its sporty, high-performing, affordable cars, offering a range of models that combine outstanding design, cutting-edge technology, and excellent value for money. The brand’s commitment to innovation and sustainability aligns perfectly with ATL Automotive’s vision for the future of mobility in the Caribbean.

The Jamaican market will see three models initially — the MG HS, MG ZS, and MG4 EV. The complete range of MG passenger vehicles, including MG3, MG GT, MG EHS and MG4, will be available shortly after at temporary showrooms at ATL Automotive’s Oxford Road flagship location. State-of-the-art sales and service facilities in Kingston and Montego Bay are to be constructed by the end of 2025.

“We marked a significant milestone as we officially sign this groundbreaking agreement and create our first MG Caribbean Hub next to ATL Automotive, a leader in the regional automotive industry. This partnership is not just a business transaction; it represents a shared vision for innovation, excellence, and mutual growth,” said Stewart.

“ATL Automotive has built a remarkable reputation for delivering top-tier automotive solutions and exceptional customer service. Their commitment to excellence mirrors our own values and objectives, making this partnership a natural and powerful alliance.” shared Zhang Wei, president of SAIC International North America, Central America and Caribbean.