US-BASED dancehall artiste MoneyMarkHot believes that the 90s dancehall era had the most era-defining hits that endeared the art form to millions across the world.

“Nothing no bad like 90s dancehall. Artistes like Lady Saw, Buju Banton, Beenie Man, and Bounty Killer became household names as dancehall peaked in popularity alongside rap and R&B in mainstream black music. The combination of the 90s and the guitarist Carlos Santana inspired this song, that smooth liquid Latin groove combined with our dancehall; this song reflects my lifestyle…wild and crazy but sometimes relaxing,” the artiste, whose real name is Troy Allen, said.

The young rhyme slinger is riding high these days, generating a major buzz with his latest single Get In the Groove, which has racked up 1.8 million views since its release four months ago. It has also been added to the rotation of several ethnic radio stations in the New York tri-state area.

The resulting buzz has landed him gigs at clubs and events such as the upcoming Oracabessa Caribbean Music Festival on Sunday, September 1 in Roy Wilkins Park in Queens, New York.

Born in Kingston, Jamaica, he migrated during his teens and grew up in New York City and Los Angeles. Always jovial and fun loving, he showed an interest in the arts, especially music.After leaving high school, he continued to hone his craft while setting up various entrepreneurial ventures. Five years ago, he decided to pursue music more.

He describes his music as borderless and versatile because of his eclectic tastes. He has earned a reputation for his special brand of inspirational music with songs like
Try Stop Me, Live Life Music, and Make Away, two of which racked up over one million views each.

With Get In the Groove, his latest Latin-influenced club banger, MoneyMarkHot is poised to make an even greater impact on the music scene with his energetic live performances and distinctive musical stylings.

The ambitious go-getter wants to be an agent of change and that is why the deejay’s biggest dream is to own his own music company to establish young, independent artistes like himself.

“My art is a reflection of everything I experience. Production-wise, I use elements of 1990s dancehall, which was a golden era for the genre, and mix that with my international influences because I grew up between LA and New York. But I really want to unearth and break new talent, and help preserve the culture for future generations to discover,” he said.