Ding Dong’s impact on the dancehall music industry is unquestionable. From creating contagious dance moves to cultivating a culture of movement among young people, the dancer-turned-artiste has cemented himself as a force on the entertainment scene. But his clean, catchy songs and masterfully crafted choreography have not only made him a favourite among dancehall fans, but also a standout among corporate companies.

Over the past decade Ding Dong has received huge endorsements from notable brands, among them GraceKennedy, Magnum Tonic Wine, H&L Rapid True Value, and Western Union.

Continuing to expand his corporate relationships, the entertainer recently landed the Jamaica Public Service’s (JPS) Christmas campaign. He told the Jamaica Observer that corporate continues to knock at his door because he has nurtured relationships with his vibrant personality.

“There are a lot of talented artistes out there who are of such high calibre [so] whenever I’m selected to be the ambassador for any brand, I am always honoured. It really does a lot for one’s career. But I think corporate keeps coming back to Ding Dong to represent their brand because of who I am and what I stand for. I represent dancehall, the fun side of the music, the happiness, the partying, the energy. It’s my personality,” he shared. “One of the key aspects of Ding Dong also is that I am easy to work with. I have gotten that from every brand, every company that I work with, and that’s why I always have long-term relationships with them. To me, it’s not just a gig or a campaign, it’s a partnership, a relationship, and everyone respects that approach.”

The artiste says the recent partnership with JPS is one for the books as the company has chosen to bring joy to families during a season many families struggle financially.

“When a company gives back to the society in these times it’s huge; and JPS is giving back to 101 customers and that is a lot… It’s the holidays and sometimes the weight that comes on parents to ensure that their children enjoy it, it can be a lot,” he said. “Giving back at any time is always good, but in this season it bears even more weight, especially on families because it allows persons the opportunity to enjoy the Christmas even more.”

Ding Dong commended JPS and said he was happy to be a part of the campaign.

“We all complain about the bills sometimes, so for the company to pay some of these bills, it’s nothing short of blessings. So what JPS is doing, kudos to them,” he said.