Pepsi-Cola Jamaica has officially partnered with Yardmas Carnival as the exclusive carbonated beverage sponsor for the 2025 staging of Jamaica’s Road March.

The collaboration marks another chapter in Pepsi’s continued investment in Jamaican culture, with the brand supporting both the main Carnival day and key lead-up events.

This year’s partnership, valued at an estimated $15 million, ensures Pepsi, Ocean Spray, and Gatorade products are available at the bars across all events, keeping the energy high and the refreshments flowing for revellers.

“Pepsi is proud to support Yardmas Carnival and the wider Carnival in Jamaica experience,” shared Alessandro Boyd, trade marketing coordinator at Pepsi Jamaica. “We believe in the energy and unity that Carnival brings to our culture, and we’re excited to be on the road again, refreshing the people who keep the spirit alive.”

The Yardmas partnership is part of a broader cultural focus for the brand, which continues to align itself with music, movement, and meaningful moments across Jamaica.

“Pepsi is a brand that understands what it means to energise an experience,” said Dania Beckford, director of Yardmas Carnival. “They’ve been intentional about how they show up and our masqueraders and supporters will definitely feel that presence.”

As one of Jamaica’s most recognised and celebrated Carnival bands, Yardmas is expecting thousands of revellers on the road this Sunday, April 27. Pepsi’s support will also extend to the TEF Deck, a separate activation within the wider Carnival in Jamaica ecosystem, offering additional touchpoints for spectators along the route.