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Principle highlights upward social mobility on Visa
Reggae artiste Principle
Entertainment, Latest News
BY KEVIN JACKSON Observer Writer  
July 23, 2025

Principle highlights upward social mobility on Visa

KINGSTON, Jamaica — Visa, a song highlighting upward social mobility, is the latest release by reggae artiste Principle.

The Rock Hall, St Andrew native says the song resonates due to its lyrical content.

“For many Jamaican youths, a successful music career is the only ticket out of poverty. That’s why I say music is like a visa in my song because for many of us who come from humble beginnings, it’s the only source of upward social mobility,” Principle told Observer Online recently.

Principle, who aims to make a positive impact on the world with his music, says the song, which was produced by King Shiloh Records and which was released in April, aims to motivate.

“As a Rasta man who grew up with good morals and principles, I am fully committed to making music that touches the lives of people across the globe positively. I make music to uplift and inspire and bring comfort to the people. Visa aims to motivate and to inspire those who wish to see their lives improve in a positive way. Work hard for what you want because it’s all about upward mobility,” he said.

Principle is gearing up to release a new single titled Jamaica Nice, next month.

“Jamaica Nice is an expression of my undying love for my homeland. I am and will always be proud to be Jamaican. No matter what happens to me in life, I will always love my country, because Jamaica is the most beautiful place on earth,” the artiste born Germaine Bernard disclosed.

Principle launched his career in 2020. Since then, he has recorded and released several powerful songs including Spread A Little Love, Jah Is Ruler, and Baby I Really Love You.

 

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Principle Reggae visa
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