ST ANN, Jamaica – The management team of Best Weekend Ever (BWE) says it acknowledges the frustration experienced by motorists, patrons and pedestrians during the staging of a beach event at Puerto Seco in Discovery Bay on August 3.

“The team appreciates the patience shown by those navigating the North Coast Highway during one of Jamaica’s busiest holiday weekends and remains committed to delivering world-class entertainment experiences to local and international patrons,” said the organisers in a release on Monday.

“Nevertheless, we do not condone indiscipline among drivers and have always encouraged all motorists to operate within the rules of the road code, especially during high-volume travel periods”.

According to the organisers, to mitigate traffic impact, a coordinated traffic management plan was implemented in partnership with private security and the relevant authorities, including designated parking zones and on-the-ground traffic monitoring.

“Despite these efforts, the traffic congestion was as a result of the increased travel along the single-lane corridor that services both local communities and event attendees, ” said the organisers.

“Best Weekend Ever – in just four years- is one of the fastest growing tourism products on the North Coast for “Emancipendence” Weekend. We believe this underscores the significant cultural and economic value of entertainment tourism to Jamaica’s development and as we play our part in its continued economic expansion as responsible stakeholders; the management team of BWE has already commenced conversations with the relevant authorities to discuss collaborative planning strategies that support the smooth staging of large-scale entertainment events. These discussions will further include recommendations for additional dedicated entertainment zones, long-term traffic solutions, and ways to streamline processes in the interest of all parties—patrons, residents, and local businesses,” the release added.