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The mad man label: More than words
The term “mad man” is a deeply rooted manifestation of societal neglect.
Columns
BY NYAN REYNOLDS  
August 13, 2025

The mad man label: More than words

 

In Jamaican society — particularly in inner-city and lower-income communities — mental health is often misunderstood and stigmatised. People displaying symptoms of psychosis or mania are frequently mocked or feared. The term “mad man” implies unpredictability, danger, irrationality, and often spiritual disturbance.

Public stigma in Jamaica is rooted in fear and misunderstanding. Mental illness is often attributed to supernatural or spiritual causes rather than medical or psychological ones. When someone is called a mad man, society often mocks him instead of helping.

 

Jamaica’s Mental Health Landscape

Despite a population of roughly 3 million, Jamaica’s mental health-care system remains minimal: There is only one psychiatric hospital, Bellevue Hospital (originally the Jamaica Lunatic Asylum), established in 1946, serving the entire country.

Wealth of specialist workforce is extremely limited. Jamaica has approximately one psychiatrist per 70,000 people, whereas the World Health Organization (WHO) recommends one per 10,000. There are approximately 31 psychologists, social workers, and occupational therapists combined islandwide (WHO country profile).

Eighty per cent of serious mental health visits in public clinics are due to psychosis, yet community-based clinics often lack capacity or specialist staff (Pan American Health Organization report, 2016).

Like many low- and middle-income countries, Jamaica has a treatment gap of between 70 and 85 per cent; meaning, most in need receive no care.

 

 

Access in Practice

Jamaica has fallen short in the following areas:

1) Availability: Jamaica has shifted from institutional care towards community-based services, and community care now accounts for roughly two-thirds of in-patient treatment. Still, Bellevue remains the only dedicated psychiatric hospital, and only about one-third of primary health centres report offering mental health services, despite 80 per cent of serious cases presenting there.

2) Accessibility: Many inner-city residents live far away or in areas controlled by gangs or subject to political violence, making trips to clinics dangerous or impractical. Public transport may be unreliable or unsafe.

3) Affordability: Public clinics aim to provide low cost or free care, but out-of-pocket costs remain high — private psychiatric consultations cost between $10,000 and $15,000 per visit, putting repeat care beyond reach for most.

4) Acceptability and Awareness: Cultural distrust of formal mental health care persists. Traditional or spiritual explanations are often preferred over clinical ones. Many Jamaicans do not recognise that mental illnesses are treatable or that community clinics even offer help.

5) Accommodation: Even when people seek care, facilities are often understaffed, have long wait times, limited hours, poor follow-up, and lack transport support. Demand outstrips supply as many drop out, untreated, after one visit.

 

Why Stigma Persists

Social stigma reinforces fear and avoidance. People labelled “mad” face mockery, isolation, and neglect — not referrals or help. Without access or awareness, compassion is rarely extended.

Clinically, untreated individuals may deteriorate, become homeless, incarcerated, or come to police attention, sometimes with fatal outcomes. Jamaica’s constabulary force has been involved in numerous incidents in which people deemed to be of “unsound mind” were shot or died in custody.

Socially, families of untreated individuals often face poverty, food insecurity, and breakdowns, further exacerbating mental illness.

 

A Paradigm Shift in Policy

In a stakeholder-based Jamaican study, Patrice Whitehorne-Smith et al, identified six sub-themes essential for change: prioritising mental health, reducing stigma, filling policy/practice gaps, addressing workforce shortages, improving infrastructure/operations, and responding to social needs.

Jamaica’s Government has begun reforms: revised National Mental Health Policy, integration of psychiatric nurses into primary care, subsidised psychotropic medication via the National Health Fund, emergency outreach programmes, and transport initiatives to underserved areas.

 

Vision for Inner-City Kingston: A Roadmap

To alleviate a number of the identified issues, I recommend the following strategies:

• Local access hubs: Embed mental health services within inner-city clinics; expand hours; and train more community psychiatric nurses.

• Affordable medication and care: Scale up the National Health Fund subsidy to fully cover essential medication and services for low-income individuals.

• Community outreach and education: Launch culturally tailored education campaigns to explain mental illness, promote help-seeking, and challenge superstition.

• Peer support and task-shifting: Train peer counsellors and community agents to screen, refer, and provide psychosocial support — bridging gaps where clinicians are scarce.

• Mobile and safe access: Deploy mobile clinics or outreach teams to areas where travel is unsafe; provide escorts or transport vouchers.

• Data and accountability: Collect and publish data on clinic service availability, wait times, and drop-off rates. Track outcomes to evaluate and hold systems accountable.

 

Personal Reflections: Bridging Stigma with Empathy

I remember standing in Kingston alleys as neighbours whispered “mad man” at someone shouting alone. I laughed then. But I didn’t see the suffering. I didn’t know there might be a clinic or someone to call. Now I see similar dynamics in policy spaces — lack of understanding and lack of access.

If we humanise those labelled “mad men”— not as troublemakers, but as people suffering who deserve help — we begin a shift. Compassion and referral will replace mockery and fear, and stigma starts to erode.

The term “mad man” may seem like a harmless cultural idiom to some, but it is a deeply rooted manifestation of societal neglect. It echoes the absence of understanding, the lack of care, and the deep fractures in Jamaica’s mental health-care system. When we carelessly assign this label, we not only dismiss the lived experiences of individuals who are suffering, but we also ignore our collective responsibility to ensure that every citizen has access to health, dignity, and support.

Breaking this stigma is no longer optional, it is imperative. We must reshape how we think about mental illness, especially in inner-city and low-income communities where poverty, violence, and generational trauma already place a heavy burden on the mind. Stigma kills. It silences those in need. It drives people away from help and into isolation, homelessness, or incarceration. To combat this, we must replace mockery with compassion and fear with understanding. Our response must be rooted in empathy — seeing those who suffer not as spectacles, but as people in pain who deserve healing.

But empathy alone is not enough. It must be matched with action. The R Penchansky and JW Thomas framework in ‘The Concept of Access: Definition and Relationship to Consumer Satisfaction’ offers a clear roadmap:

• Availability of trained professionals and treatment centres in underserved areas.

• Accessibility through safe, local clinics and mobile health units in volatile or remote communities.

• Affordability by expanding subsidies, government programmes, and non-governmental organisation partnerships to reduce cost barriers.

• Acceptability by creating culturally sensitive education campaigns to dismantle harmful myths about mental health.

• Accommodation through flexible hours, walk-in services, and trauma-informed care tailored to real-life constraints.

• Awareness, because services that people don’t know about or are too ashamed to seek are just as inaccessible as those that don’t exist.

Jamaica is not without hope. What we need now is a cultural awakening — a collective rejection of the notion that mental illness is a personal failing or spiritual curse.

Let us be the generation that finally says:

‘Don’t call me a mad man.

Call me by my name.

See my pain. And help me heal.’

 

nyan.reynolds@gmail.com

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