For 27-year-old up-and-coming producer Akeem Richards music has been his passion for as long as he can remember.

“There is nothing I love more than music,” he said told the Jamaica Observer’s Splash in a recent conversation.

Fuelled by the need for a deeper understanding of the intricacies of the industry, Richards, more popularly known in the industry as Donflakes, honed his craft and is ready to take the industry by storm.

“Being consistent was key. I realised I had to learn to make beats. Everything was just pushing me to go harder, and I told myself I had to figure it all out,” he said.

Focus, Richards added, was what separated him from his peers.

“Weekday, the producer who has been working closely with 450, saw the work I was doing and started to show me the ropes. It has been non-stop work from there; sleepless nights in the studio, but we’re keeping focused.”

According to him, comedian and record label owner Deno Crazy saw his commitment and decided to give him a chance to work on his label. That opportunity would in turn open bigger doors, doors that he hopes will lead to new musical dimensions.

“I was working with limited resources until Deno Crazy make we have a studio and introduced me to Jahvy Ambassador (450’s road manager), and that’s where everything just started falling in line,” he said. “From before him get the break, Deno Crazy always a motivate we fi do the right thing and be different. There is never a day that he doesn’t encourage me to put in the work. I don’t plan on disappointing him.”

Now boasting a new track courtesy of 450, Richards is counting his blessings as he looks to further himself in the industry.

“I eventually got the chance to work with 450 and, to be honest, that was a great experience in itself. Hearing 450 on vocals will amaze you. Just his creativity and the way he flows and puts his lyrics together, he’s a special kind of artiste who is on the verge of greatness himself,” he said.

Donflakes told Splash that he is confident in the work they have done.

“Our track is called Doze Off, and with faith and a strong mind I know it will open a lot of doors for new opportunities and industry credibility. Others will see that the work is quality and will hopefully want to work with me as well,” he continued. “And we can’t forget the financial benefits, too, but that will come. I am just focused on becoming one of dancehall ’s best alongside the Crazy Way team, Tru Ambassador, plus the syndicate.”