KINGSTON, Jamaica — State-run mental facility, Bellevue Hospital, joined the global observance of World Suicide Prevention Day on September 10, with a week-long campaign under the theme “Choose Life”.

The campaign ran from September 5-12 and raised awareness about suicide prevention, highlighted common warning signs, and reminded the public that support is available.

According to the Ministry of Health & National Health Fund, Jamaica has a suicide rate of 2.4 per 100,000 people, one of the lowest globally. Nonetheless, the country recorded 67 suicide deaths in 2024, a slight increase from 2023. While comparatively low, each loss is devastating to families and communities, underscoring the urgent need for awareness, early intervention, and access to support.

As part of the campaign, Bellevue hosted an internal motivational session for staff featuring author and mental health advocate Tameka “Tami Tsansai” Coley, who shared her powerful personal journey with suicidality.

Her message emphasised that support often begins with simple, human action: trusting your instincts, reaching out, and offering compassion.

“If you sense something is off with a friend or family member, reach out. Your support could help save a life,” Coley urged.

Clinical Psychologist Dr Marlon Simpson also provided valuable expert insights during the session, adding depth and perspective to the conversation.

Beyond staff engagement, Bellevue’s campaign emphasised public awareness and community outreach. Across Instagram, TikTok, and X, the hospital shared educational content encouraging help-seeking behaviour and reminding Jamaicans that support services are available. A highlight was a community-driven vox pop where Jamaicans completed the phrase “I Choose Life Because…” to share personal reasons for hope and resilience. These stories underscored the campaign’s central message: every life has value, and every reason to live matters.

Bellevue also reminded the public of common warning signs that someone may be at risk, including withdrawal, dramatic mood changes, expressions of hopelessness, talk of being a burden, and suicidal ideation. The hospital stressed that recognising these signs early, and acting with compassion can help save lives.

Bellevue says it continues to advocate for a Jamaica where stigma is broken, conversations about mental wellness are normalised, and resources are accessible to all.

Bellevue Hospital is reminding the public that if they or someone they know is struggling with thoughts of suicide or other mental health challenges, support is available.

Residents are invited to call the Mental Health and Suicide Prevention Hotline at 888-NEW-LIFE (888-639-5433) or contact their local health department for clinic schedules and resources.