ST ELIZABETH, Jamaica – Rural Roots Corporation Limited has launched a water relief effort across several communities in southern St Elizabeth, delivering cases of drinking water directly to residents facing ongoing water shortages due to Hurricane Melissa.

Led by CEO Junior Todd, the Rural Roots team distributed water throughout Newell, Watchwell, Bethany, Bigwoods, Hounslow, Short Hill, and sections of Beacon and Newcombe Valley. Each household received a case of bottled water as part of the first phase of the Rural Roots Water Initiative.

The project was funded through contributions from Rural Roots Corporation Limited, members of the Todd family, and friends, who collectively raised over $1 million to support the purchase and delivery of the water.

“Water is life, and at Rural Roots, we don’t see ourselves as just another company,” said CEO Junior Todd. “We are part of this community. We understand the struggle, and we feel the hardship when access to clean water becomes difficult. This is our way of giving back and standing with our people.”

The company says this is only the beginning, noting that additional communities will receive assistance in the coming days as the initiative expands.

Rural Roots expressed gratitude to the Todd family, friends, and volunteers whose support made the relief effort possible. Their contribution, the company said, reflects the longstanding spirit of unity and resilience across St. Elizabeth.

“As we move forward, we want the people of St. Elizabeth and beyond to know that Rural Roots will continue to stand with the community, in good times and in challenging times,” Todd added. “This initiative is just the beginning of our ongoing commitment to uplift and support rural Jamaica.”

Rural Roots Corporation Limited says it remains dedicated to serving Jamaica’s rural heartland not only as a business, but as an active partner in community development.