KINGSTON, Jamaica — Everyday Value Jamaica Limited has received the exclusive distributorship for Britannia-made products, one of India’s largest manufacturers and leading providers of biscuits and dairy products.

“This strategic partnership is in line with steady progress and trust we have gained as a company. With over 50 years of navigating the business of distribution, we especially value partnerships such as these as they are indicators of our resilience, strength and our growth,” said Zhen Tang, managing director of Everyday Value Jamaica, in a press release.

“We are thrilled to be the distributor of choice for this multinational company. We are also pleased to be part of Britannia’s official debut into the Jamaican market. As with all our partners, we remain committed to building and sustaining long-lasting partnerships and mounting success,” added Shanice Nation, senior marketing and business development manager of Everyday Value Jamaica.

According to Everyday Value Jamaica, this strategic partnership marks a significant step in expanding Britannia’s presence in the Jamaican biscuit market and ensuring customers in Jamaica has direct access to its variety of products under brands such as Marie Gold, Tiger, Treat, Milk Biskis, 50/50, Little Hearts, Jim Jam, Good Day, Bour Bon, Pure Magic Choco, Nutro and NiceTime.

Everyday Value Jamaica will manage the distribution, marketing and customer support for Britannia’s portfolio across Jamaica.

The Britannia “Biscuits-BUY THE DOZEN” product marketing campaign will feature two months of promotional activities, including special deals for retailers and wholesalers, as well as product samplings and giveaways for shoppers in stores such as John R Wong, General Foods, Sampars/Select Grocers, Sovereign, Loshusan, among others.