PORTLAND, Jamaica — Camp Porti has secured Heineken as the major sponsor for its 2026 and 2027 stagings, reinforcing the event’s positioning at the intersection of premium lifestyle, wellness culture, and modern celebration.

Now entering its second year, Camp Porti continues to define itself as a curated destination experience rooted in wellness, connection, and celebration. The partnership with Heineken reflects a shared understanding of how today’s consumers choose to gather.

As mindful consumption becomes increasingly mainstream, Heineken’s portfolio allows the brand to authentically operate across both celebratory and wellness-driven spaces. Heineken 0.0 has emerged as a premium alcohol-free option, while the original Heineken remains synonymous with high-energy social moments and world-class event culture.

“Camp Porti was built around balance,” said P J Wright, founder of Camp Porti. “We are creating premium experiences that feel vibrant without being excessive. Heineken understands that evolution. With both Heineken 0.0 and the original Heineken, the brand can support every moment of the weekend from sunrise wellness sessions to sunset celebrations.”

Nathan Nelms, brand manager for Heineken, said the alignment with Camp Porti reflects the brand’s dual strength.

“Heineken has always been about bringing people together through shared experiences,” said Nelms. “With the original Heineken we continue to lead in global celebration culture. With Heineken 0.0 we give consumers the freedom to participate fully while maintaining balance and clarity. Camp Porti represents that same duality with energy and intention existing side by side. That makes this partnership a natural fit.”

As Portland continues to gain prominence within Jamaica’s tourism landscape, events that blend global relevance with authentic local identity are increasingly important. Camp Porti’s second staging signals growth not only in scale but in strategic alignment.

Camp Porti 2026 takes place Easter Weekend April 3-6 in Portland.

P J Wright, founder and curator behind Camp Porti, gears up for the second edition of the event to be held during Easter weekend.