What started out five years ago as a traditional sponsorship, between Xodus Carnival and consumer brands distribution company Chas E Ramson, has grown into a deeply integrated collaboration rooted in shared values of quality, innovation and experience.

Chas E Ramson marks its fifth consecutive year as a sponsor and strategic partner for the Xodus Carnival which reinforces the company’s commitment to delivering premium experiences and connecting with consumers.

“This partnership has been incredibly valuable because it places us exactly where our consumers are: active, social, and seeking convenient, nutritious options,” Kathryn Silvera, director of sales and marketing at Chas E Ramson Limited, told Observer Online on Wednesday. “Through experiences like Xodus Wet, the workout series, and Road March, we engage directly with our target audience in authentic, high-energy environments.”

Carnival in Jamaica continues to be a powerful economic and cultural force, with an estimated economic impact of J$165 billion in 2025. For Chas E Ramson, participation represents more than brand visibility, it is an opportunity to meaningfully connect with thousands of consumers in a single, vibrant space.

Pierre Goubault, CEO of Xodus Carnival, is happy with the continued partnership with Chas E Ramson.

“The collaboration with Chas E Ramson has truly elevated the Xodus experience over the years. Their ability to seamlessly integrate quality products into our events enhances the overall journey for our revelers, adding both convenience and enjoyment at every stage,” said Goubault.

The impact of the partnership has been significant, driving strong brand engagement through immersive, experiential marketing. Rather than relying solely on traditional advertising, Chas E Ramson has created opportunities for consumers to directly interact with its products, building brand loyalty and lasting impressions.

The company’s portfolio aligns seamlessly with the Xodus Carnival experience, emphasising premium quality and exceptional service. This year, revelers can expect to interact with a diverse lineup of brands, including Foska oats, Elle & Vire yogurts, Hungry Jack pancake and waffle mixes, and Kisko Freezies, each thoughtfully integrated to enhance the Carnival in Jamaica journey.

From energising breakfasts and convenient snacks to refreshing treats on the road, these offerings play a vital role in keeping participants fueled and engaged.