KINGSTON, Jamaica — The Jamaica Basketball Association (JaBA) has announced a landmark partnership with Adidas, making it the first-ever apparel sponsorship agreement in the history of Jamaican national basketball.

In a statement on Thursday, JaBA shared that the deal, brokered by sports consultancy Business 2 Sports Group, marks a defining moment not only for Jamaican basketball but for sport in the Caribbean region.

Under the agreement, Adidas will serve as the official kit supplier and apparel partner of the Jamaica Men’s National Basketball Team.

In a historic first, the Jamaican national basketball kit will be made available for purchase by fans worldwide, a milestone that JaBA says signals the growing global profile of the sport in Jamaica.

“This is a proud day for Jamaican basketball and for our nation,” said President of the Jamaica Basketball Association Paulton Gordon.

“Partnering with a global powerhouse like Adidas affirms what we have always believed, that Jamaican basketball belongs on the world stage. We are grateful to Adidas for believing in our programme,” he added.

JaBA said the clothing brand provided the team with apparel and equipment as the squad builds toward one of the most important campaigns in its history, acting as a committed supporter of the programme in the lead-up to the FIBA Men’s Basketball World Cup 2027 Americas Qualifiers.

“This partnership is rooted in shared heritage and cultural connection. Jamaica has always been an important part of our global football story, and through our long-standing relationship with the Marley family, this felt like a natural extension of that legacy into basketball,” said Head of Adidas, Sports Marketing Basketball Cam Mason.