KINGSTON, Jamaica — After a successful debut last year, Guinness Pull Up is set to make its return on June 20, bringing another night of dancehall, sound system culture and live entertainment to Stadium East Car Park.

The event, which launched in 2025, is built around a familiar feature of Jamaican music culture, the moment when a song connects so strongly with a crowd that it demands a rewind. Organisers say this year’s staging will continue to celebrate that energy through performances, selectors and immersive experiences rooted in Jamaican nightlife.

Leading the entertainment lineup are dancehall stars Kraff Gad and Rajah Wild. Their performances are expected to headline an evening designed to showcase the sounds and culture that continue to shape the local entertainment landscape.

For Guinness Brand Manager Nadine Hylton, the event’s return reflects the brand’s commitment to creating experiences that resonate with Jamaican consumers.

“Guinness Pull Up was created to celebrate the sound, energy and confidence of Jamaican nightlife,” said Hylton.

“The first staging showed us that consumers wanted an experience that felt real to them, rooted in the music they love, the selectors who move them and the culture they live in every day. This year, we are building on that momentum with Kraff Gad and Rajah Wild, two artistes who represent the boldness, edge and originality that Guinness continues to champion.”

In addition to the headline acts, the event will feature a lineup of selectors including Fyahman, Code Specs, Johnny Kool, Little Richie, Javy Supreme, DJ Dedical, Badda Bling, Niney Badness and DJ Haley.

Their performances are expected to drive the interactive atmosphere that has become central to the Pull Up concept.

“Selectors are essential to the Pull Up experience because they understand how to read a crowd, build anticipation and create those moments that people remember long after the night ends,” Hylton added.

“This platform is about creating a full cultural experience where the music, the people and the brand come together. As we return for year two, our focus is on giving patrons an experience that reflects the confidence of the Guinness consumer and the unmatched energy of Jamaican entertainment.”

Admission to Guinness Pull Up will once again be linked to the purchase of a Guinness six-pack, offering consumers direct access to the event.