GWM makes room for Genesis Academy in new showroom
STEWART’S Automotive Group and Great Wall Motor (GWM) chose to ground their newest commercial milestone directly in the creative talent of their new neighbours, Genesis Academy.
During the opening of GWM’s state-of-the-art US$7-million showroom on South Camp Road last Wednesday, attendees were treated to more than just a display of cutting edge automotive engineering as prominently featured was a custom, permanent, art installation created by the students of the special needs high school located directly opposite the new showroom.
According to GWM, the presence of the student installation inside the facility serves as a clear signal of the kind of neighbour it plans to be.
The company said rather than operating in isolation from its surroundings, it has decided to integrate and platform the creative talents of the students of Genesis Academy.
The school’s Principal Stacey-Ann Newman said partnerships of this calibre are critical for the holistic development and self-esteem of students navigating intellectual challenges such as autism, Down’s syndrome, and learning difficulties.
“We’re far ahead of where other Caribbean countries are but we’re still not there as it relates to being inclusive,” Newman stated as she pointed out that a lack of basic infrastructure frequently locks special needs students out of real-world opportunities.
According to Newman, true inclusion requires real action over rhetoric.
“The whole act of inviting us over to the launch, I thought that was just huge. To ask for us to contribute, to do the painting, and then highlight it and the school, I thought that was big so I’m really appreciative of that,” added Newman.
The piece, which draws inspiration from the designs of the newly launched Tank 700 and Tank 400 models, allowed the students to explore spatial concepts and industrial textures within a disciplined, collaborative framework.
Reflecting on the long-term impact of the exposure, Newman expressed gratitude for the collaborative gesture.
“They don’t allow their challenges to dictate what they can do or how they feel,” Newman said of her students.
“They have this confidence that is phenomenal — and that is what is important. Our students come one way and they leave feeling that, ‘I am special and I have something to contribute,’ and that is important,” Newman added.
In the meantime, managing director of Stewart’s Automotive Group, Jacqueline Stewart Lechler emphasised during the launch that the investment in the showroom was never purely about bricks and mortar but about fostering long-term opportunities for the surrounding community as well.
Stewart Lechler said by turning a section of the showroom into a permanent gallery for Genesis Academy, GWM has committed to keeping the school’s mission visible to every high-profile client who walks through their doors.
With the artwork now permanently displayed on the showroom floor, the neighbourhood collaboration stands as an example of how businesses can open their doors to platform local talent.