JTB cops 14th WAVE award for most supportive tourism board
KINGSTON, Jamaica — The Jamaica Tourist Board (JTB) has once again been recognised as the international tourism board providing the Best Travel Advisor Support at the TravelAge West WAVE Awards, presented June 4 at The Ritz-Carlton, Marina del Rey, California.
The recognition marks the 14th time Jamaica has claimed the title across the 21-year history of the WAVE Awards.
Describing the award as an “unmatched run”, the JTB says it affirms the destination’s enduring partnership with the professionals who sell Jamaica to American travellers.
The WAVE Awards are decided by the votes of travel advisors across the United States, together with the readership of TravelAge West, honouring the industry’s leading suppliers and destinations across more than 70 categories.
The JTB said winning the advisor-support category, judged by the very agents who recommend Jamaica day in and day out, speaks directly to the strength of its training, responsiveness and on-the-ground support for the trade.
“For the 14th time, the travel advisors of the United States have placed their trust in Jamaica, and we receive that vote of confidence with deep gratitude,” shared Minister of Tourism Edmund Bartlett.
He continued, “Behind every booking is an advisor who has chosen to put our island forward to their clients. This award belongs as much to them as it does to us. It signals to the world that when travellers seek an unforgettable Caribbean experience, the professionals they rely on think of Jamaica first.”
Director of Tourism, Donovan White, noted that the distinction carries particular weight because it is conferred by the advisor community itself.
“This category is decided by the people who know our product best, so the recognition is one we value above almost any other,” White explained.
“It reflects the work our sales and marketing teams do every day. The training, the prompt service, and the genuine partnership, to ensure advisors have everything they need to sell destination Jamaica with confidence. As we continue to expand our airlift and deepen our presence across the US market, that close relationship with the trade remains central to our strategy,” he said.
