After nearly two decades behind the microphone, veteran broadcaster DJ Amber is celebrating a milestone that she says extends beyond personal achievement and shines a spotlight on women making an impact across Jamaica’s media and entertainment landscape.

The popular personality was among the women honoured during the 10th anniversary staging of the Queens of Reggae Island Honour Ceremony (QORIHC) Awards recently. The event recognises the contributions of women in reggae, media, entertainment, business and community development.

For DJ Amber, the recognition is especially meaningful because it acknowledges a group of professionals whose work often goes unnoticed.

“For me, it feels really good to get this show of public appreciation,” she said. “Ladies who work in media, broadcasting, music, and entertainment jobs usually don’t get this kind of recognition. So it’s like a double joy for me to be awarded as a female and as an outstanding media practitioner.”

The broadcaster also views the honour as a reminder of the challenges women continue to navigate within industries that have historically been dominated by men.

“It’s a male-dominated scenery for ladies overall,” she explained. “Whether you work in film, music, or the arts, all of these fields are male-dominated. So it’s great that QORIHC continues to recognise the good work of women like myself and others who were awarded…”

Over the years, DJ Amber has become one of the most recognisable voices on Jamaican radio. Her broadcasting career began at Linkz Radio in Savanna-la-Mar before she made the move to IRIE FM, where her relatable personality and conversational style have helped her cultivate a loyal following.

Part of that connection, she believes, comes from staying true to herself.

“I don’t have a radio voice,” she said. “I just talk to my audience as I would my friends, family, or people I meet on the road.”

While many listeners know her for her work on air, DJ Amber’s influence extends far beyond broadcasting. She has earned praise for her humanitarian efforts, organising relief initiatives for communities impacted by natural disasters, advocating for public access to Jamaica’s beaches, and using her platform to raise awareness about social issues affecting everyday Jamaicans.

Her commitment to service is rooted in a belief that media personalities can play an important role in shaping society.

“I believe that media personalities have a responsibility to use their platforms for social change,” she said. “The media is the perfect space to influence and support positive changes in society.”

She credits her parents for instilling those values and says community outreach remains one of the most important aspects of her life and career.

Even as she celebrates the QORIHC recognition, DJ Amber is already looking ahead. In addition to continuing her work in radio, she plans to expand her business ventures, explore opportunities in music production, and increase her humanitarian efforts.

“I stay busy even when you don’t see or hear me,” she said.

As she reflects on her latest achievement, the broadcaster hopes her journey serves as encouragement for other women pursuing careers in media and entertainment.

“When people hear my name 20 years from now, I’d love for them to remember me as a kind yet bold woman,” she said. “I want to be remembered for having done all the good I could in this lifetime.”