KINGSTON, Jamaica — Digicel is turning up the signal this summer with bigger experiences, bigger rewards and bigger opportunities for customers across Jamaica as it launches “Tun Up Fi 25”, a nationwide campaign celebrating 25 years of connecting Jamaicans to the moments that matter most.

Tun Up Fi 25 is a summer-long celebration built around music, football, entertainment, community engagement and unforgettable customer experiences. From community activations and road tours to major entertainment partnerships and exclusive rewards, the campaign is designed to thank loyal customers while welcoming new ones to Jamaica’s most connected network.

“For 25 years, Digicel has been part of Jamaica’s biggest moments from family milestones and national celebrations to concerts, sporting events and everyday connections,” said Digicel’s Head of Marketing, Nicholette McFarlane. “This summer, we’re putting our customers at the centre of the celebration by creating exciting opportunities for them to win, connect and experience the very best of what Digicel has to offer.”

Throughout the campaign, customers will have multiple chances to win simply by doing what they already love. This includes buying plans, switching to Digicel, upgrading to postpaid, signing up for Digicel+ Fibre or engaging with participating offers and activities throughout the summer.

According to Digicel, thousands of prizes will be up for grabs, including cash, smartphones, home entertainment packages, exclusive VIP experiences and major grand prizes.

The campaign will also bring Digicel’s signature energy directly into communities across the island through a series of customer-focused activations, such as “Paint the Town Red”, retail experiences, sports bar football watch parties, road tours and live engagements designed to celebrate the vibrant spirit of summer.

As Jamaica gears up for some of the season’s most anticipated events, Digicel is also partnering with major entertainment and sporting experiences, including Reggae Sumfest and FIFA World Cup™ 2026-themed activations, giving customers even more opportunities to connect, celebrate and create lasting memories.

Digicel has also collaborated with Jamaican music icon Busy Signal, helping to bring the energy and excitement of Tun Up Fi 25 to life through appearances, content collaborations and customer experiences throughout the summer.

“Busy Signal represents the heartbeat of a Jamaican summer. His energy, his staying power and his connection to every corner of this island make him the perfect partner to help us tun up the season for our customers,” added McFarlane.

Digicel said the campaign reflects its continued commitment to delivering value, innovation and premium connectivity experiences through its mobile, postpaid and fibre services.

“Summer in Jamaica has a rhythm of its own. Its music, football, food, road trips, family, community and those ‘you had to be there’ moments that keep the group chat buzzing,” added McFarlane. “That is where connectivity really matters. Whether you’re streaming the biggest match, sharing your favourite summer moment, upgrading your home internet or staying close to the people you love, Digicel is proud to help power those experiences.”

She continued, “Our customers have been part of our story for the past 25 years, so this summer we’re celebrating them in a big way. Tun Up Fi 25 brings together value, rewards, culture and connection, because this milestone belongs to the people who made it possible.”

The campaign will also feature exciting collaborations, customer experiences and appearances from some of Jamaica’s most recognisable cultural personalities throughout the summer.