Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • Videos
  • Career & Education
  • Classifieds
  • All Woman
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Design Week
Beyond social media
If too many young people are pulled mainly towards social media-driven income, where will our manufacturing and industrial sectors be tomorrow?l
Letters
July 7, 2026

Beyond social media

Dear Editor,

Life has always moved in cycles. One generation builds, serves, leads, and eventually retires, another generation then steps forward to continue the work. For decades, this transition seemed almost automatic: People entered the workforce, learnt from those before them, gained experience, and gradually took their place in society’s engine of productivity.

But today that cycle demands closer examination. As experienced workers retire at 60, 65, or beyond, the urgent question is whether the next generation is being prepared not only to occupy those spaces, but to perform, lead, produce, and sustain them.

This question is not merely philosophical; it is supported by global and local realities. The World Economic Forum projects that 22 per cent of jobs will be disrupted by 2030, with 170 million new roles created and 92 million displaced. It also warns that nearly 40 per cent of job skills are expected to change. In Jamaica, the October 2024 Labour Force Survey reported youth unemployment at 11 per cent, while 108,900 young people, or 22.2 per cent of youth, were not employed, enrolled in education, or participating in training.

At the same time, social media has become one of the strongest influences on how young people define success. Jamaica recorded 1.81 million active social media user identities in October 2025, equivalent to 63.8 per cent of the population. This digital reach is not negative in itself. Social media has created entrepreneurs, educators, marketers, content creators, and new pathways for learning and income.

However, visibility must not be confused with readiness. Popularity is not preparation. A following is not a profession. Digital influence, while valuable, cannot replace the workers needed to operate factories, maintain equipment, manage warehouses, supervise production lines, ensure quality control, drive logistics, support agriculture, and strengthen manufacturing.

This is when the concern becomes national. If too many young people are pulled mainly towards social media-driven income and away from technical, industrial, and production-based careers, where will our manufacturing and industrial sectors be tomorrow? A country cannot build a strong economy on visibility alone.

Some may argue that AI and robotics can fill the gap. While these technologies may increase speed, precision, and productivity, they cannot remove the need for human capability. Machines still require people to operate, maintain, repair, supervise, programme, secure, and improve them. The future of manufacturing and industry will not be a choice between people and technology; it will depend on how well people are prepared to work with technology.

This is not a criticism of young people. Many are talented, creative, ambitious, and adaptable. It is a challenge to the systems responsible for preparing them: families, schools, employers, training institutions, and governments. What is needed now is a national commitment to mentorship, technical training, apprenticeships, work experience, and succession planning before the workforce gap becomes a productivity crisis.

The urgent question is this: Are we preparing young people only to be seen, or are we preparing them to work, lead, build, produce, adapt, and innovate?

 

Renée Watkis

renedicken@hotmail.com

{"xml":"xml"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

FIFA chief condemns Paraguayan politician’s racist abuse of Mbappe
International News, Latest News
FIFA chief condemns Paraguayan politician’s racist abuse of Mbappe
July 6, 2026
LOS ANGELES, United States (AFP)—FIFA president Gianni Infantino said on Monday he "unequivocally condemns" the racist abuse directed at France forwar...
{"jamaica-observer":"Jamaica Observer"}
Jamaica eliminated from FIBA World Championships qualifiers
Latest News, Sports
Jamaica eliminated from FIBA World Championships qualifiers
July 6, 2026
KINGSTON, Jamaica — Jamaica were eliminated from the FIBA World Championships qualifiers Monday, after they were beaten 116-78 by Canada at the TD Col...
{"jamaica-observer":"Jamaica Observer"}
Belgium beat co-hosts USA 4-1 to advance to World Cup quarter-finals
International News, Latest News
Belgium beat co-hosts USA 4-1 to advance to World Cup quarter-finals
July 6, 2026
SEATTLE, United States (AFP)—Belgium dumped the United States out of their own World Cup Monday, as Charles De Ketelaere's brace secured a 4-1 win tha...
{"jamaica-observer":"Jamaica Observer"}
JDA pushes draught, problem-solving in St Mary school
Latest News, Sports
JDA pushes draught, problem-solving in St Mary school
July 6, 2026
KINGSTON, Jamaica —The Jamaica Draughts Association (JDA) continues to advance its mission of promoting strategic and critical thinking among Jamaica'...
{"jamaica-observer":"Jamaica Observer"}
Forex: $158.25 to one US dollar
Latest News, News
Forex: $158.25 to one US dollar
July 6, 2026
KINGSTON, Jamaica — The United States (US) dollar on Monday, July 6, ended at $158.25 down by $1.12 cents, according to the Bank of Jamaica’s daily ex...
{"jamaica-observer":"Jamaica Observer"}
Holness writes Caricom expressing concerns over reappointment of secretary general
Latest News, Regional
Holness writes Caricom expressing concerns over reappointment of secretary general
July 6, 2026
CASTRIES, St Lucia (CMC)–Prime Minister Andrew Holness says while Jamaica is not seeking to overturn the decision of regional leaders to reappoint Dr ...
{"jamaica-observer":"Jamaica Observer"}
FIFA defend Balogun referee after Trump attack
International News, Latest News
FIFA defend Balogun referee after Trump attack
July 6, 2026
LOS ANGELES, United States (AFP)—FIFA defended the World Cup referee at the centre of the Folarin Balogun controversy on Monday after the official was...
{"jamaica-observer":"Jamaica Observer"}
Jamaica to face strong Canadian team in FIBA World Champs qualifying game
Latest News, Sports
Jamaica to face strong Canadian team in FIBA World Champs qualifying game
July 6, 2026
KINGSTON, Jamaica—Jamaica must beat second round qualifiers Canada in Monday’s FIBA World Championships Americas Group B game in Canada, if they are t...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct