Saturday, July 18, 2026
The perfect Reggae Sumfest outfit has a demanding job. It must make a statement, stand up to Jamaica’s July heat, and still feel comfortable when the final artiste leaves the stage.
Mesh Matters Texture takes centre stage as RepJA co-founder Omar Thomas sports his Anti Bad Mind flame mesh jersey.
Rep Da Vibes Jerseys are having a major moment, and the limited-edition Red Stripe x RepJA Sumfest jersey — spotted here on display by RepJA co-founder Prince Graham — seamlessly blends Jamaican music, fashion, and home-grown creativity into one standout piece. Even better, every purchase gives back, with a portion of the proceeds helping to create opportunities for the next generation of Jamaican artistes.
In My Bag Sound engineer Chris Everhart knows a cross-body bag always comes “in clutch”. The accessory keeps essentials within easy reach while leaving both hands free for dancing, singing along and capturing every festival moment .JASON JARRETT
With A Taste of Reggae Sumfest on July 18 at Plantation Cove, St Ann, festival-goers face the annual style challenge of dressing for hours of music, dancing, and movement without sacrificing personality.
Colour Me Bold Reggae Sumfest has never been the place to play it safe. Take a cue from singer Joby Jay, who paired shimmering pink eyeshadow with a coordinated pink-and-burgundy ensemble for a look that proves festival fashion is all about embracing colour, confidence, and unapologetic self-expression. JASON JARRETT
For Rep Jamaica (RepJA) founders Omar Thomas and Prince Graham, the answer is not to chase every trend, but to start with what feels authentic: “We always tell people to wear the clothes; don’t let the clothes wear you,” says Thomas. “Sumfest is one of the few places where you can really lean into your personal style. Have fun with it.”
Bow Down If there’s one fabric you can always count on at Sumfest, it’s denim. Recording artiste Tori Lattore puts a playful spin on the staple, pairing adidas jorts with an oversized denim bow crop top for a look that strikes the perfect balance between sporty and statement-making. JASON JARRETT
Utility Rules Utility dressing is still going strong. Tribe Nine Studios designer Troy Oraine Williamson’s cargo pants-and-vest look at Sumfest 2025 continues to hold its own on the festival fashion circuit.
Their advice? Build your look around one strong idea, then make sure everything else — from the fabric to the footwear — can handle the night ahead.
