PBS Group is stepping up its artificial intelligence (AI) push following the launch of a dedicated AI unit, as the technology company looks to drive higher-value revenues while expanding its presence across the 24 markets in which it operates.

Group CEO Pedro Paris, speaking at the company’s annual general meeting on Wednesday, said the demand for end-to-end technology services continues to grow across markets — creating new opportunities for AI to become an increasingly important contributor to its growth.

PBS provides technology infrastructure, services and solutions to organisations including hospitals, banks, supermarkets, schools, public institutions and airports.

Following last week’s launch of PBS Studio, the group is bringing together talent from its Advanced Services business as it seeks to convert existing capabilities into a distinct, higher-value line of business.

Currently, its Advanced Services business division provides high-level technology consulting, cloud solutions, and software engineering to enterprise clients across Latin America and the Caribbean.

“PBS Studio has a strong structure with world-class talent. Our engineers are now pursuing Anthropic certification, and our ambition is for PBS to be among the first certified partners in our region,” Paris told shareholders during the meeting.

In addition to the dedicated unit the company also launched Axel — an AI-powered customer service agent that provides customers with an additional channel to access group services around the clock. The agent is designed to provide immediate and consistent responses to customer requests through PBS’s regional contact centres.

“This is a fundamental shift in the experience we deliver and how we differentiate ourselves from our competition,” Paris said.

The AI push follows work undertaken during the second quarter to define the operating model and service portfolio for the group’s AI business, while developing co-selling partnerships with leading cloud and AI platform providers.

The initiative forms part of a wider growth strategy targeted around acquisitions, deeper partnerships with global technology companies, and efforts to transform operations in several Latin American markets.

As the company looks to build out a stronger base, the large tech service provider is also targeting above US$500 million in revenue by 2028 — 25 per cent more than the near US$400 million it earned in 2025.

PARIS…PBS Studio has a strong structure with world-class talent. Our engineers are now pursuing Anthropic certification, and our ambition is for PBS to be among the first certified partners in our region

PBS is seeking to build on that performance as it expands its higher-value technology services.

At the end of the second quarter ended June 30, 2026 the company reported revenue of US$100 million — an 11.4 per cent increase over the US$89.9 million recorded in the corresponding period of 2025. Quarterly profit for the three months rose 84.7 per cent to US$3.4 million, while first-half revenue reached US$184.7 million as profit climbed to US$5.6 million.

During the quarter, PBS secured two significant enterprise wins — a multi-year extension of a government communications contract based on Cisco technology and services, and a major data warehouse and advanced services engagement with a regional financial institution using Oracle technology.

The latter engagement reflects growing demand for data modernisation and AI-enabled solutions.

Paris said that as the company moves forward it will further leverage its relationships with global technology companies to deepen its presence in more markets.

In Central America the group has already achieved the highest level of recognition from Oracle, Cisco and Xerox . Following Xerox’s acquisition of Lexmark, PBS moved quickly to position itself for opportunities arising from that combination, securing a major enterprise account in Central America.

In Latin America the group is also preparing to benefit from changes to Oracle’s go-to-market strategy.

With PBS positioned as Oracle’s number one partner in the region, Paris said the company will be strengthening its sales and technical teams to cover more of that market as opportunities emerge.

“The work ahead is significant but the opportunities in front of us are even larger. Our clients are demanding regional partners that will allow them to work with a single point of contact with the highest calibre talent, and we stand ready,” Paris said.

Chairman P B Scott, responding to shareholder queries during the meeting, said that PBS is well positioned to benefit from rising technology spending in emerging markets, particularly as economies accelerate their digitalisation.

“We see a massive lag in the Caribbean versus Central America. Latin America is already well into it but we’ll be increasing our exposure in Colombia, Ecuador and Peru in order to have a base to take further advantage of emerging opportunities,” he said.