Norbrook Equity pours $600 million into merged entertainment companies
Khary Robinson (centre) signs the agreement to invest$600m through his Norbrook Equity in entertainmentcompany, SNB. Looking from left are Denise Bewley,Ojay Bewley and Deane Shepherd.

Norbrook Equity Partners has announced an investment of $600 million in SNB Creative Group (SNB), the product of a merger between Blueprint Events and Starlight Productions, both in the event execution industry.

SNB is now led by Deane Shepherd and Ojay Bewley, former company heads of Blueprint and Starlight.

Norbrook indicated in a company release that its investment in the merged entity is “in line with its overall mandate of supporting well-positioned companies in growth industries across the Caribbean.”

SNB, in the announcement, said that as pandemic limitations begin to ease and the appetite for weddings, corporate events, and parties grow, it would leverage a “unique mix of capabilities, expertise, and infrastructure to establish itself as the premier choice for event execution.”

Norbrook's Chairman Khary Robinson said he has had a long-tenured relationship with Shepherd and “gained an inside perspective” as he led Blueprint from a start-up to a $250 million a year enterprise.

Robinson said Norbrook was therefore “eager to support Blueprint when they committed to taking the major growth step of acquiring a majority stake in the much larger and more resourced Starlight”.

He stated, “We have always been impressed with Deane and the thoughtfulness and determination he put into growing his business into a market leader. We have had dialogue for years about how we could help him scale to the next level.

“Accordingly, as his working partnership with Ojay and the Starlight team deepened, the value of bringing the resources, skill sets, and relationships of our three organisations together quickly became apparent. Accordingly, we committed to becoming a strategic financial partner to support the merged entity.”

Starlight is said to have successfully executed large-scale events such as Dream Weekend and Frenchmen, with creative assistance from Blueprint which has over a decade's experience in design.

“There has been a massive uptick in calls from corporates, wedding planners, concert curators, and party promoters who have been limited in their scope due to the coronavirus. They are eager to work with our enhanced platform to execute superior events,” said Ojay Bewley, director of SNB.

SNB has also expanded its platform with digital capabilities, launching 'Reel Time Studios' for digital event production. This unit has hosted several livestream product launches, weddings, annual general meetings, and live productions such as Guinness Sounds of Greatness and the digital launch of various models from Stewarts Auto.

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at


  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed:
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email:
  7. Lastly, read our Terms and Conditions and Privacy Policy

Which long-term investment option is more attractive to you at the moment?