LOUD Fashion’s Managing Director Doneisha Johnson, popularly called ‘Loud Boss’, recently created an online frenzy with the signing of TikTok sensation and recording artiste Kizzy Don, as an official brand ambassador for 2024. The one-year deal is exclusive, which renders Kizzy Don unable to model for or endorse any other clothing brand.

To celebrate the moment, Johnson hosted a signing party at the Kingston location for Loud Fashion on December 23, followed by a Sip and Shop with Kizzy Don. The signing event was streamed online to LOUD Fashion’s local and international customer base, and was exquisitely executed with classy music, hors d’oeuvres, wine, champagne and mimosas.

“I am an avid supporter of women in business and Kizzy Don has been a customer of mine since 2018. When I saw her progression over the years and saw that she continues to support the LOUD brand, I thought it necessary to invite her in for a test shoot. Her charisma and charm made her easy to work with, and my customers raved at the content we posted of her on our pages, so I made the decision to include her in my rebranding and expansion plans for 2024,” said Johnson.

LOUD Fashion has been in operation for 12 years. Its previous brand ambassador was dancer and recording artiste Pretty Pretty, who back in early 2022 also signed a one-year exclusive deal.

“We see talent, we embrace talent. Often, people want to be affiliated with the brand, and they have a great following, but their vision doesn’t align with ours. We believe in signing women with great potential, living in their purpose,” Johnson explained.

In addition to the signing, LOUD Fashion announced their plans to relaunch their website to provide a more wholesome shopping experience with shipping from the United States.

“We have had so much success in Jamaica and now look towards expanding with our new e-commerce site. We have our team in the US ready to go as we will be shipping globally. It is going to be a ‘LOUD’ year,” Johnson predicted.

Kizzy Don recently released the single Designer Body, and is known for her collaboration with Intence, called Toxic Relationship. She is expected to release more new music in early 2024.