Communications and entertainment provider Flow has launched the “Flow Sum-Summa” promotional campaign which offers over $60 million in cash and prizes.
The launch event, dubbed the Flow Sum-Summa Breakfast Party, took place Friday at Flow’s Corporate Office in Kingston, and featured campaign ambassador, ‘King of the Dancehall’ Beenie Man, who treated the company’s team members to a stellar early morning performance.
Flow said its Sum-Summa campaign will provide new and existing customers with daily and weekly prizes including $250,000 cash, Samsung (phones, tablets, earbuds), 50 inch TVs, Alexa bluetooth speakers, Amazon gift cards, supermarket vouchers, school bags, extra data, credit and many more prizes.
According to Dwight Williams, Flow’s Commercial Director, Mobile, the Sum-Summa campaign adds even greater value for customers at the same costs. He explained that customers become automatically eligible for the weekly prizes with the purchase of a two-day or higher unlimited talk, text and social plan (*129*6# to activate), signing up for a postpaid plan or any of the Yaad and Road plans, while existing customers should simply pay their bill on time and in full.
“In addition to the weekly draws, each customer who purchases or sign up for new mobile services (pre or post-paid) will receive daily prizes of extra data or phone credit by simply clicking the link from a text message sent from ‘Flow Summa’ and scratching the image on their phone screen to reveal their daily prize,” Williams further stated.
Sara Martins de Oliveira, Senior Marketing Director, also added that it was only fitting the campaign was headlined by someone who is very relatable across the company’s broad customer base.
“Beenie Man has the amazing ability to communicate and connect with Jamaicans of every demographic and every age through his music and his personality. This is important because with Flow being Jamaica’s largest network, our customers are represented across every demographic and Beenie Man helps to ensure those customers receive our message in a fun and engaging way,” she stated.
The Flow Sum-Summa campaign also represents a fusion of Jamaican culture as the company leverages music and sports to further engage its customers. Flow’s summer of activities includes its partnership with Reggae Sumfest and the TV broadcast of the World Championships of Athletics, where its brand ambassador and fastest woman alive Elaine Thompson-Herah is competing.
"We are very excited about having the opportunity to interact with our customers in person again, reward them with superior value and helping them create and capture moments that matter this summer. This summer we are further reiterating our mission to keep our customers connected while enabling their progress," de Oliveira shared.