#UpNext: Njay reinventing himself to take over dancehall

The dancehall arena is about to be re-introduced to Njay, an up-and-coming artiste who is adamant that his ‘renewed style’ and focus will guarantee him chart-topping success.

Njay told OBSERVER ONLINE that he has been working with a new producer and record label who have helped to propel his career.

“I am now working with Nocapmusic and MandF Records. Them see my talent and believe in me and now them a work with me. So you soon hear about me and soon see me on the charts,” Njay said.

The 23-year-old, given name Naheem Johnson, is no stranger to the industry. He disclosed that he fell in love with the art at a tender age and, with encouragement from friends, he started to envision a life as an artiste.

“Me start do music from primary school days when I was about seven. Me used to beat desk together with me friend dem and I would deejay. But back then, me never used to have no whole heap of lines, me used to just have a one line a gwaan mess around with,” Njay said.

He added: “But when me start go high school now, that time me start get the real love for it (music) and me say you know say a this fit me. Mi used to play football but that never work out. But me have the musical talent in me so me say you know what me ago just gwaan do music.”

The artiste, who hails from August Town, said that though he started doing music at an early age, he did not release his first song until 2018. However, he explained that this was only to show his community that he truly has the talent to go far in the music industry.

Since then, he says he has been building his fanbase.

His community, he stated, has been very supportive of his endeavours and has encouraged him to “come a road” and showcase his talent.

“People love me music man and them always a seh ‘yute you know you fi deh a road right now’. And me just a tell them seh a just time a dweet,” said Njay.

Although he has released songs before, he believes the time has come for him to re-introduce himself to the dancehall industry.

He explained that his single titled ‘Final’ is his ‘debut’ as it was done with a renewed passion to take his music to the top.

“You know how Jamaica stay with the man dem who say them a gyalis and them a player, that’s the kind of vibe in the song; the gyalis lifestyle,” he said, explaining the concept of his single.

So far, the artiste said, he has been receiving great feedback on his song and is expecting this reception to grow even further when the video is released.

This is just the first step, he says, for him to accomplish his goal of dancehall music domination locally and worldwide.

“My hope a fi do well in the music industry and fi make my name and make people know say I am here. Me want lockdown music business with my voice and style and flow. Me want people hear me on the radio and worldwide, not just Jamaica,” the artiste said.

Njay’s music can be found on YouTube @njayupdates and streamed on Audiomack @Njay.

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