Former Miss World and politician Lisa Hanna has launched a luxury skincare brand aimed at redefining how people approach ageing.

Dubbed Lisa Hanna Beauty, the seven-piece collection includes a Hydra Dew Elixir, Advanced Balance Cleanser, Fade Balm for dark spots, a refining and hydrating Serum, Moisture Crème, and a shimmering oil for face and body.

According to Caribbean National Weekly, the products are powered by the brand’s proprietary quantum ReCP technology, a blend of lipids, vitamin C and matrikin peptides, designed to support skin regeneration while enhancing hydration and texture.

“People generally want to erase the evidence of [aging] — you’re told to fight, to correct, to reverse,” Hanna was quoted as saying in Women’s Wear Daily (WWD). “I believe you’re not less with time, you’re more. I wanted to build a product that understands and can communicate with your skin at a deeper level.”

The line is priced between US$50 and US$130 and is currently available at The Spa by Equinox Hotels.

Hanna’s entry into the beauty space is not surprising. She won the Miss World crown in 1993 at age 18 and later spent 18 years in Parliament before stepping away from politics in 2025.

She also operates the Lisa Hanna Foundation, which supports education, mental health and housing initiatives in Jamaica.