For years Dowayne J Morrison was comfortable allowing his music to take precedence over establishing his name. Long before he began seriously carving out his own space as Ny-Robii, the St Thomas-born artiste was already putting his pen to work behind the scenes, contributing to songs recorded by dancehall entertainer Pamputtae, including Good Good, Drive Mi Good, Stop It, and Good Gold.

Back then, he was known as Priceless. Today, with a new name, a clearer sense of direction, and an increasing confidence in his own artistry, Ny-Robii believes it is finally time for audiences to know the man behind the music.

“I’m feeling superb and proud of myself,” he said, reflecting on his growth. “I know I mastered the art because I can DJ, singjay, and sing on any rhythm — trap, dancehall or reggae.”

It is the kind of confidence that did not emerge overnight. Now, based in Long Island’s East End in the Hamptons, Ny-Robii’s journey has been one of reinvention, patience, and learning to trust his own ability.

Though songwriting gave him an entry point into the industry, his ambitions have always stretched beyond creating material for other artistes. He wanted his own voice to be heard. That desire eventually gave birth to Ny-Robii, an identity under which he released Clowny in 2019 before following with the seven-track EP Welcome to Ny-Bration in October 2021.

Since then, he has been steadily building his catalogue and refining what he describes as a sound rooted in reggae trap, dancehall, melody, and storytelling.

For Ny-Robii, versatility is one of his greatest strengths. He describes himself as a lyricist with strong vocals and an ability to move comfortably between subjects, rhythms, and styles without losing his identity.

“My expectation as an artiste is to be unique — different — be professional, release quality music consistently, and please my audience to the best of my ability,” he said.

That commitment to individuality appears to be at the heart of the artiste he is trying to become. Rather than simply chasing what is popular, Ny-Robii says he wants his music to reflect his own creative instincts. He refers to that space as his “flow state” — a place where, creatively, he feels unrestricted and able to operate on what he describes as another plane.

The visual for his 2022 single Destiny has accumulated more than 168,000 views onVevo, while Going Crazy has surpassed 205,000 views, taking the combined tally for the two visuals beyond 370,000.

Still, Ny-Robii does not want his journey reduced to numbers. For him, the more important story is the distance travelled between the man who once questioned his own possibilities and the artiste who now speaks openly about becoming a household name. That evolution has shaped much of the message he wants his music and career to represent.

Ny-Robii firmly believes that where a person begins does not have to determine where they end up. It is a lesson he hopes others can take from his story, especially through his latest single, Flight.

But Ny-Robii’s ambitions stretch much further than studio releases. He wants stages, big ones. Among his goals are performances at major festivals around the world and the opportunity to build a catalogue and career strong enough to make Ny-Robii a recognisable name internationally.

Ultimately, he speaks boldly about wanting to become not simply a successful recording artiste, but a music icon and, eventually, a legend. While some listeners may already know songs that his pen helped create, Ny-Robii is hoping this next chapter ensures they remember the name attached to his own voice.