Dear Editor,

Conflicting counts exists of the number of radio stations currently operating on the island, but conservatively the figure is growing at 20-something. Except for two foreign-based stations, however, all compete for the one cake, two seemingly eating the lion’s share while others appear to stay alive on small slices.

Yet, along the entire span of frequencies , ie 88.0 -108.8 FM, in most instances, the programmes offered are unexpectedly but predictably similar. Jamaican radio is predominantly about talk, not necessarily discussions, music, predominantly of the uninspiring, “downpressing” local and American new-aged type.

When will we have real listening alternative, when will the country be able to turn on radio to programmes that are diametrically, completely different in terms of breadth and scope. Because, contrary to popular belief, and even radio market surveys, many do not regularly tune in to radio for any length of time per day. Many find alternatives in cable TV, iPads or whatever cellphones offer.

Therefore, a new radio station should figuratively think out of the box and experiment. Play music other than wretched dancehall and American pop and bring to the airwaves the gamut of music to entertain and bring good listening to a cosmopolitan Jamaica.

Talk shows should be more discussion programmes relevant to meeting the practical needs of a people. We need talk that informs on health and healthy lifestyle, career, school and issues of learning, consumer education, and talk that draws attention to the people’s plight and contribute to nation building. That is a radio station Jamaica needs as we move to build a nation beyond Jamaica 50.

Many will come back to radio because they are becoming bored with the smartphone-type media. Practically speaking, that new radio station may not contest and win the lion share of the listeners, but by providing a real alternative will be more relevant and timely in growing listenership.

Claude Wilson

jaclaudew@yahoo.com