Virgin Atlantic has appointed Andre Bello as its new commercial manager, Caribbean.

Bello is based in the Bridgetown office and takes the lead role in managing the Caribbean team.

He has been with Virgin Atlantic since 2012 as the Caribbean’s sales, marketing and communications manager, leading his team to extraordinary growth in 2013.

As part of a global regionalisation, he is a key member of the North America Team and reports directly to Chris Rossi, senior vice-president of North America.

Chris Rossi, SVP said,

“Andre’s made a great impact on the team since he joined us almost two years ago,” said Rossi. “He has a strong commercial focus and an excellent understanding of our business goals. I am confident that he will be able to continue the great success we have had in the region and ensure that we continue to focus on the overall customer experience.”

Bello said that Virgin will ‘continue to champion the customer experience in the region, ensuring the extra Virgin touch is layered onto the phenomenal service we’re loved for”.

Bello’s career has spanned over twenty-five years in sales and marketing leadership.

While working as a medical representative with Novartis, he completed his MBA before joining the advertising industry as an Account Executive with Lonsdale Saatchi & Saatchi.

He joined the financial services industry as general manager, marketing for the Maritime Financial Group in Trinidad.

He then assumed the role of marketing manager for Jamaica Money Market Brokers in Jamaica.