Highlife is the latest single from newcomer J Links.

Released a month ago, Highlife is produced by Westmoreland-based Collaboration Recordz.

The deejay explained the inspiration behind his latest offering.

“While I was working in the tourism mecca of Negril, I had seen numerous tourists come to the country just to enjoy themselves, whether for vacation or running from problems back home where they are from; just to clear their minds to relax. That was my main inspiration and as a workaholic myself, I have realised that life is too short for us not to enjoy it,” he said.

J Links (real name Jeffery Kerr) is from Little London, Westmoreland. He said he was inspired to follow his musical aspirations, as his father was also an entertainer who performed under the moniker Starbert.

The deejay said his musical journey has not been an easy one.

“Coming from what they say is the ‘country’ in Jamaica it’s very hard to get the attention you really deserve, but I will use the internet to my advantage so that my work can be heard,” said J Links.

“I have been doing music professionally just a little over a year now since I signed with Collaboration Recordz. I do not limit myself to one genre of music as music is too diverse for me to only categorise myself as a reggae or dancehall artiste. I want to do all types of music and I am willing to work with producers from all around the world,” he continued.

He has collaborated with reggaetón artiste Deep Fancy from Dominican Republic (song titled Whine Up) and Montego Bay-based Dane Hype ( Amazing).

Forthcoming releases include Dark Side, Anything You Want, Special Girl, and Hardcore. J Links is also working on a mixtape for release later this year.