The Boardwalk Village occupies prime space on Negril’s beautiful seven mile stretch of white sand beaches, but the charm of this spot is really its taste of Jamaican rural life complete with fruit trees, ‘rivers’, banana suckers and thatched roofs.

This was done to preserve authenticity and as much of the natural environment as possible. This rustic charm coupled with first world service and standards are the best of both worlds, which proprietor Richard Wallace says keeps his guests coming back.

“We have a rustic feel and layout but we maintain first world standards and service. While you might dine on some local cuisine like jerk pork or chicken, our servers are equipped with iPads to take your order within our fully integrated system which allows for point of sale (POS) capabilities, as well,” Wallace explained.

“We maintain a true ‘Jamaican-ness’ with our offerings. Our food comes from local suppliers, some as far as St Elizabeth, our chefs are local and we prepare our food with real Jamaican authenticity. When our fruit trees on property are in season we infuse them in our dishes; we make fruit punch from scratch and our guests just love that,” Wallace explained further.

Wallace is a firm believer that visitors and locals alike enjoy Jamaican experiences, and maintains unique Jamaican touches as part of the boardwalk charm.

“We have our lobster grill, our rum is Appleton and our beer is Red Stripe served in the bottle. The tourists love our offerings; for them it’s the experiences and the adventure. I believe if you are in Jamaica you should be experiencing Jamaican culture, and locals just love the familiarity of it. Everything just comes together: the food, the layout and the service and that’s what we pride ourselves on,” Wallace concluded.