TODAY up-and-coming dancehall deejay Its Pryme Tyme releases his debut album Real Yaad Man. The 14-track set is self-produced on his Prymehouse Productions imprint.

The track listing features songs including Book of Life, Crossing the Water, Real Yaad Man, Cry of the Youth, Things Get Better, and Loyalty.

The Kingston-born entertainer is confident that the album will hit the right chord with listeners.

“I’m very excited about this project and I’ve put a lot of hard work into it. It is an excellent album and I am sure it is going to do well. I believe that with the right promotion, it will help to take my career to a higher level,” Its Pryme Tyme told the Jamaica Observer.

The deejay is also promoting two singles Summer Body and Style and Attitude, which were released over the summer. They too were produced by Prymehouse Productions.

“I’m pleased with the response that these songs are receiving. They’re getting a lot of support from disc jocks and the views on YouTube are climbing,” he said.

Its Pryme Tyme (given name Dillion Watson) was born in Kingston, but he grew up in Bamboo, St Ann. He is a graduate of the Marcus Garvey Technical High School.

He made his recording debut in 2000 with Be with Me.

— Kevin Jackson