Less than a month after she shut down Bargain Mall with her Take Style Out 50 per cent sale, LOUD Fashion boss Doneisha Johnson, on Saturday, November 25, stunned shoppers with her biggest sale yet: $2,000 for everything in store.

The one-day-only event commemorated LOUD Fashion’s 12th anniversary and saw shoppers lining up long before the store’s 9:00 am opening. Johnson pulled up moments before, and prayed with some of her loyalists, before officially opening the store.

Cue: Pandemonium! Shoppers, eager to splurge on bargains, quickly emptied racks, and stripped mannequins before heading to Johnson (who was on cashier duty) and her able staff for a seamless checkout. With food, drinks, and Sugar & Spice cake on the house, it was a true party-like atmosphere.

There were similar scenes at Johnson’s Ocho Rios and Montego Bay locations.

The sale wrapped at 9:00 pm, with an announcement that it had been extended for another day.

Page 2 shares a few #LOUDMoments.

Photos: Naphtali Junior & Alvin Whyte