Elite Weekend set for March at Devon House
Scheduled to run from March 16-17, with two events — Bleu and Bougie and Soiree N Blanc — it will be held at the historic Devon House.
Mais, who is originally from St Elizabeth and who has resided in New York for the past 40 years, explained why he and his team decided to stage the event in Jamaica.
“We thought that a weekend would have more impact than a one-off event. Kingston does not have a packaged weekend event, and we strategically decided to do this around the time of the ‘Boys’ and Girls’ Champs’ when you have persons from the Jamaican Diaspora visiting, tourists coming into the island because it’s still cold and want to enjoy warmer weather,” Mais disclosed in an interview with the Jamaica Observer at the launch of the event at the Jamaica Pegasus hotel on Wednesday night.
Mais is the promoter of Soiree N Blanc, a successful event staged in New York for more than a decade.
McDonald, who grew up in Manchester and attended St Elizabeth Technical High, says the target demographic for Elite Weekend are young professionals.
“We are hoping to attract a younger crowd, targeting mostly working class and young professionals. We also want to mobilise the Jamaican Diaspora from overseas to bring them to Jamaica. We all love Jamaica and we have a number of supporters outside of Jamaica,” said McDonald.
For the past eight years he has thrown his muscle behind promoting the Bleu and Bougie party series in New York.
He said the intention is to make the themed events of Elite Weekend into an annual affair.
“[W]e plan to make this an annual event. We have confirmed other venues for the next staging. Elite Weekend is all about parties and bringing real party vibes. One is an all-blue party and the other is an all-white party.”
Said McDonald: “We are bringing something to Jamaica that’s gonna be game-changing.”