KINGSTON, Jamaica — GraceKennedy (GK) has extended its brand ambassador partnership with Jamaican Olympic Champion and world-renowned hurdler, Hansle Parchment.

In a press release Wednesday afternoon, Chairman of World Class Athletics Limited, Bruce James noted that with this announcement,  it’s the first time a Caribbean brand will be prominently featured on the running kit of a competing athlete in the World Athletics Diamond League.

“We are thrilled to extend our partnership with Hansle, which originally began in 2013,” said Don Wehby, GraceKennedy Group CEO. “Hansle perfectly symbolises the values of excellence, resilience, and dedication that embody the GraceKennedy and Jamaican spirit. We are incredibly proud to support him as he continues to inspire Jamaicans and the world with his phenomenal talent.”

“We are excited to be a part of such a historic moment with Hansle, by having our brand displayed on such a global platform as the Diamond League. This is a new chapter in athlete sponsorship and Caribbean brand visibility on the global sporting stage,” Wehby continued.

Likewise Parchment was enthused about the continued collaboration.

Noting that he will continue to represent the GraceKennedy brand with pride, Parchment said “I am honoured to represent GraceKennedy, a brand that is synonymous with Jamaica and has been a pillar of our community for generations. This new chapter in our partnership allows me to carry the GK legacy with me onto the world stage, showcasing Jamaican excellence alongside a company that shares the same values.”