With a name like MoneyMarkHot, you can bet that this brash young dancehall artiste has a target on his back from rivals jealous of his swag and his lyrical dexterity.

The young rhyme slinger is riding high these days, generating a major buzz with his latest single, ‘Get In the Groove’ which has racked up 1.8 million views since its release four months ago.

“The ‘Get in the Groove’ song is doing well on the club and street scene in New York, Florida and LA because of its unique use of the Latin sound mixed with Jamaican slang and a catchy R & B hook. My inspiration for the single was definitely Carlos Santana because of the smooth liquid Latin groove; this song reflects my lifestyle…wild and crazy but sometimes relaxing,” the artiste whose real name is Troy Allen, said.

The single, which was released on the East Coast Money Move label, has been added to the rotation of several ethnic radio stations in the New York tri-state area. The resulting buzz has landed him gigs at local clubs and events such as the upcoming Oracabessa Caribbean Music Festival on September 1st in Roy Wilkins Park in Queens, New York.

Born in Kingston, Jamaica, MoneyMarkHot migrated during his teens and grew up in New York City and Los Angeles. Always jovial and fun loving, he showed an interest in the arts, especially music. He describes his music as borderless and versatile because of his eclectic tastes.

However, his biggest role models in music, Bounty Killer, Buju Banton and Shabba Ranks, hail from the land of his birth. After leaving high school, he continued to hone his craft while setting up various entrepreneurial ventures. Five years ago, he decided to pursue music more seriously.

Since that time, he has earned a reputation for his special brand of inspirational music with songs like Try Stop Me, Live Life Music and Make Away, two of which racked up over one million views each.

With Get in the Groove, his latest Latin-influenced club banger, MoneyMarkHot is poised to make an even greater impact on the music scene with his energetic live performances and distinctive musical stylings.

The ambitious go-getter wants to be an agent of change and that is why the deejay’s biggest dream is to own his own music company to establish young, independent artistes like himself.

“My art is a reflection of everything I experience. Production-wise, I use elements of 1990s dancehall which was a golden era for the genre and mix that with my international influences because I grew up between LA and New York. But I really want to unearth and break new talent, and help preserve the culture for future generations to discover,” he said.